Bento
Bento · Australia
What it is
Bento is a web-based email marketing service from Bento, headquartered in Australia. It provides email automation, audience segmentation, and A/B testing for subscriber communication, along with 57 native integrations. A free plan is available. The listed Marketing Platform plan costs $29 a month for up to 5,000 active users. A separate volume tier is listed at $0.01 a month for 5,001–50,000 active users. Transactional Email lists the first 100 emails as free. The pricing note also states a starting price of $29/mo and a 30-day trial. Bento’s stated subscriber limit is 5,000, corresponding to the Marketing Platform plan’s active-user tier. Access is through the web, with no other platform listed. The combination of automation, segmentation, testing, integrations, and audience-based plans gives prospective users specific capabilities and thresholds to review before choosing a service.
For and against
For
- Email automation is included
- Audience segmentation is available
- A/B testing is supported
- 57 native integrations are listed
- Free plan and 30-day trial
Against
- Marketing Platform costs $29 monthly
- Marketing Platform tier covers up to 5,000 users
- Web is the only listed platform
The verdict
Bento combines core email marketing functions with 57 native integrations and web access. Review the active-user thresholds and paid plan terms against your subscriber needs.
Who it suits
Bento suits people managing subscriber communication who need automation, segmentation, and A/B testing in a web service. It also fits users seeking native integrations and a free plan.
Plans and prices
Marketing Platform
5,000 Active Users
Read 20 Sep 2026 · bentonow.com
Marketing Platform volume tier
5,001-50,000 Active Users
Read 20 Sep 2026 · bentonow.com
Transactional Email
100 emails
Read 20 Sep 2026 · bentonow.com
On the record
- A/B testing
- Yesbentonow.com · read 20 Sep 2026
- Email automation
- Yesbentonow.com · read 20 Sep 2026
- Native integrations
- 57bentonow.com · read 20 Sep 2026
- Audience segmentation
- Yesbentonow.com · read 20 Sep 2026
- Paid from
- 29bentonow.com · read 20 Sep 2026
- Subscriber limit
- 5000bentonow.com · read 20 Sep 2026