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ASAPP Interaction Intelligence
New York, New York, USA
What it is
ASAPP Interaction Intelligence creates a customer record that combines intent, conversation, and context over time. Operators can ask its Insights Agent questions in plain language and receive findings supported by customer quotes to send to teams. A governed data model links intents with steps, systems touched, outcomes, approvals, and timestamps. The product can preload relevant context from a CRM or another key system into a live conversation. Its analytics examine repeat interactions, drop-offs, and long calls, then recommend fixes and automations with measured impact. Teams can trigger follow-ups and preventive outreach when intents remain unresolved or systems fail. ASAPP CXP supports voice through SIP and PSTN call transfer, as well as chat and web messaging, and connects to CCaaS, CRM, ERP, ticketing, and data platforms. Integration options include APIs, Web SDK, MCP/A2A, and prebuilt connectors. Governance features support approvals for risky steps, lineage, and safe data use. The company lists security controls including MFA, SSO, intrusion monitoring, vulnerability management, third-party penetration tests, zero data retention, and PII redaction before storage. ASAPP says customer data is not used to train models for other companies.
For and against
For
- Insights Agent returns findings supported by customer quotes.
- Preloads CRM context into live conversations.
- Supports voice, chat, and web messaging.
- Human operators can observe, approve, or override AI responses.
Against
- Designed for enterprise operations and large contact centers.
- Access to product is offered through a demo and tour.
The verdict
Interaction Intelligence brings customer records, analytics, and workflow controls into ASAPP’s enterprise customer experience platform. Organizations considering it will need to request a demo or product tour to explore access and pricing.
Who it suits
ASAPP presents CXP for enterprise customer experience operations and large contact centers. It may suit teams seeking customer context, interaction analytics, governance, and outreach across contact center channels.
On the record
- Availability and pricing
- The product site offers a demo and product tour; the pages reviewed do not state a price or trial duration.asapp.com · read 10 Oct 2026
- Channels
- The integrations page lists voice via SIP or PSTN call transfer, plus chat through messaging and web.asapp.com · read 10 Oct 2026
- Channels and systems
- ASAPP CXP supports voice via SIP and PSTN call transfer, chat and web messaging, and connects to CCaaS, CRM, ERP, ticketing, and data platforms.asapp.com · read 4 Oct 2026
- Company and founding
- ASAPP's company page says Gustavo Sapoznik founded the company in June 2015 to build AI for customer service.asapp.com · read 10 Oct 2026
- Compliance
- ASAPP’s Trust Center lists SOC 2 Type 2, PCI DSS v4.0.1, and HITRUST, and says it aligns with GDPR and CCPA.trust.asapp.com · read 4 Oct 2026
- Context and memory
- The product preloads relevant customer context from a CRM or other key system into a live conversation.asapp.com · read 4 Oct 2026
- Context injection
- The product preloads relevant customer context from a CRM or another key system into a live conversation.asapp.com · read 10 Oct 2026
- Data handling
- ASAPP says customer data is used only to provide the service and is not used to train models for other companies.asapp.com · read 10 Oct 2026
- Data use
- ASAPP states customer data is used only to provide that customer’s service and is never used to train models for other companies.asapp.com · read 4 Oct 2026
- Governance
- Its policy layer supports approvals for risky steps, lineage, and safe data use across teams and channels.asapp.com · read 10 Oct 2026
- Human oversight
- The Human-in-the-Loop Agent workflow lets humans observe, approve, or override AI responses during interactions.asapp.com · read 10 Oct 2026
- Insights Agent
- Operators can ask questions in plain language and receive findings backed by customer quotes.asapp.com · read 10 Oct 2026
- Integration methods
- Integration options include APIs, Web SDK, MCP/A2A, and prebuilt connectors.asapp.com · read 4 Oct 2026
- Integration options
- ASAPP CXP lists APIs, Web SDK, MCP/A2A, and prebuilt connectors, and says it works with existing systems and APIs.asapp.com · read 10 Oct 2026
- Intended customers
- ASAPP describes serving large, demanding contact centers and presents CXP for enterprise customer experience operations.asapp.com · read 4 Oct 2026
- Pricing and access
- The product page offers a demo and product tour; it does not state a price or trial terms.asapp.com · read 4 Oct 2026
- Proactive orchestration
- It can trigger follow-ups and preventive outreach based on unresolved intents or system failures.asapp.com · read 10 Oct 2026
- Proactive outreach
- The product can trigger follow-ups and preventive outreach based on unresolved intents or system failures.asapp.com · read 4 Oct 2026
