Salesforce Marketing Cloud Engagement vs Twilio Segment

Salesforce Marketing Cloud Engagement

7.1 #41 in Marketing Automation Software

7.7 #7 in Email Marketing Software

	Salesforce Marketing Cloud Engagement	Twilio Segment
Free plan	No	Yes
Free trial		Yes
Paid from	$2,000/mo	$120/mo
Platforms	api, Web	Web, iOS, Android
Free plan	No	Yes
Paid from	$2,000/mo	$120/mo
Email automation	Yes
Customer journeys	Yes
Lead scoring	Yes
Lead capture forms	Yes
CRM integrations	multiple
Included contacts	15,000 contacts
Contact limit	15,000 contacts
Real-time profiles		Yes
Identity resolution		Yes
Audience activation		Yes
Data ingestion		both
Channel coverage		omnichannel
Sentiment analysis		Yes
Intent detection		Yes
Journey analysis		Yes
Conversation search		Yes
Orchestration mode		both
Mobile app journeys		Yes
Web personalization		Yes
Real-time triggers		Yes
Monthly send limit		50,000 /mo
Inbound email		Yes
Delivery event webhooks		Yes
SMTP relay		Yes
Email templates		Yes
Dedicated IP option		Yes
Device coverage		both
Spam checks		Yes
Link checks		Yes
Inbox testing		Yes
API access		Yes
Pricing model		hybrid
Number porting		Yes
Emergency calling		Yes
Toll-free numbers		Yes
Encrypted signaling		Yes
Real-time video		Yes
Recorded video		Yes
Mobile SDKs		Yes
Maximum participants		50 participants
Recording storage		both
Client platforms		all
Inbound calling		Yes
Outbound calling		Yes
Phone number support		Yes
SIP support		Yes
Call recording		Yes
SDK languages		C#/.NET, Java, Node.js, PHP, Python, Ruby, Go, Swift, Objective-C, JavaScript