Optimizely Experimentation vs VWO Testing
| Optimizely Experimentation | VWO Testing | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | No | Yes |
| Paid from | Free | — |
| Open source | No | No |
| Platforms | Android, iOS, Web | Android, api, iOS, self-hosted, Web |
| Free plan | Yes | No |
| Test types | A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing | A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments |
| Supported platforms | web_and_mobile | web_and_mobile |
| Visual editor | Yes | Yes |
| Server-side testing | Yes | Yes |
| Mobile SDK | Yes | Yes |
| Audience targeting | Yes | Yes |
| Feature flags | Yes | Yes |
Both are listed in Best A/B Testing Tools, Best Conversion Rate Optimization Software, Best Experimentation Platforms. On Samsung Mobile US Press, Optimizely Experimentation scores higher on our published basis.