Mida vs Optimizely Experimentation
| Mida | Optimizely Experimentation | |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial | Yes | No |
| Paid from | $299/mo | Free |
| Open source | No | No |
| Platforms | Android, api, iOS, Web | Android, iOS, Web |
| Free plan | Yes | Yes |
| Paid from | 299 /mo | — |
| Visual editor | Yes | Yes |
| Audience targeting | Yes | Yes |
| Test types | — | A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing |
| Supported platforms | — | web_and_mobile |
| Server-side testing | — | Yes |
| Mobile SDK | — | Yes |
| Feature flags | — | Yes |
Both are listed in Best A/B Testing Tools. On Samsung Mobile US Press, Mida scores higher on our published basis.