Lotame Spherical Data Collaboration Platform vs Lotame TV DMP
Lotame Spherical Data Collaboration Platform
5.4 #26 in Data Management Platforms
About Lotame Spherical Data Collaboration Platform| Lotame Spherical Data Collaboration Platform | Lotame TV DMP | |
|---|---|---|
| Platforms | api, Web | Web |
| Free plan | No | |
| Collection methods | Lightning Tag; Services API; first-party data onboarding; data collaborations | TV viewership data; digital audience segments |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | Yes | |
| Activation destinations | SSPs; DSPs; ad servers; social platforms; CDPs; data warehouses; personalization platforms; measurement platforms; clean rooms | linear TV; digital channels |
| CTV activation | Yes | Yes |
Listed together in Best Data Management Platforms