Framework by NewForm vs Swayable
| Framework by NewForm | Swayable | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | Web | Web |
| Creative inputs | ad creatives, brand guidelines, compliance rules, performance data, competitor research, creative archive | video, TV ads, social ads, messaging, taglines, static imagery, storyboards, packaging, pricing, concept mockups, ad prototypes, copy, out-of-home ads |
| Experiment types | automated | automated |
| Ad platforms | Meta, TikTok, YouTube | — |
| Creative reporting | advanced | advanced |
| Free plan | — | No |
Both are listed in Best Ad Creative Testing Tools. On Samsung Mobile US Press, Framework by NewForm scores higher on our published basis.