Custellence vs Smaply
| Custellence | Smaply | |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Paid from | $166.58/mo | $38/mo |
| Open source | No | No |
| Platforms | Web | Web |
| Free plan | Yes | Yes |
| Service blueprints | Yes | Yes |
| Emotion mapping | Yes | Yes |
| Map limit | 2 maps | 10 maps |
| Export formats | image | |
| Persona profiles | — | Yes |
Both are listed in Best Customer Journey Mapping Software. On Samsung Mobile US Press, Smaply scores higher on our published basis.