It suits e-commerce brands working across marketplaces such as Amazon, Walmart, and TikTok Shop.
Free plan From $99 a month, billed yearly AndroidiPhone & iPadWebBrowser extension
Best PPC Software 2026
Facts read 24 Sep 2026 – 12 Oct 2026
PPC software helps plan, run and measure paid advertising work. This list helps buyers compare ad channels, keyword research, bid automation, conversion tracking and report exports, alongside account-management options and pricing models.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 Helium 10 | It suits e-commerce brands working across marketplaces such as Amazon, Walmart, and TikTok Shop. | 5.6 | $99 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, Browser extension | 7 Oct 2026 |
| 02 SpyFu | SpyFu suits people researching SEO, paid search, keywords, and competitors, as well as teams that need recurring reports or data exports. | 5.1 | $29 a month, billed yearly | Free plan | Web, API | 28 Sep 2026 |
| 03 GetChannel | GetChannel is aimed at performance marketers and agencies running ads on three or more platforms. | 5.0 | $99 a month, billed yearly | Free plan | Web, API | 30 Sep 2026 |
| 04 SellerApp | SellerApp suits Amazon sellers who are starting out or expanding their product lines. | 5.0 | $99 a month | Free plan | Web, Browser extension, API | 7 Oct 2026 |
| 05 Perpetua | 4.6 | $695 a month | — | Web | 12 Oct 2026 | |
| 06 Google Keyword Planner | It suits advertisers planning Search campaigns who need keyword ideas, volume estimates, cost estimates, or spend-based forecasts. | 4.5 | Free plan | Free plan | Web, API | 9 Oct 2026 |
| 07 ReportGarden | 4.5 | $75 a month | Free trial | Web, API | 11 Oct 2026 | |
| 08 WordStream Free Keyword Tool | 4.3 | Free plan | Free plan | Web | 11 Oct 2026 | |
| 09 Snapchat Ads | Snapchat Ads suits businesses seeking campaign formats, audience targeting, and website measurement tools. | 4.2 | — | — | Android, iPhone & iPad, Web, API | 9 Oct 2026 |
| 10 Reddit | 4.0 | Free plan | Free plan | Android, iPhone & iPad, Web | 27 Sep 2026 |
The page orders releases by recency, with the figures makers publish. It does not score the tools.
02
SpyFu
SpyFu suits people researching SEO, paid search, keywords, and competitors, as well as teams that need recurring reports or data exports.
WebAPI Record5.1 Visit
03
GetChannel
GetChannel is aimed at performance marketers and agencies running ads on three or more platforms.
WebAPI Record5.0 Visit
04
SellerApp
SellerApp suits Amazon sellers who are starting out or expanding their product lines.
WebBrowser extensionAPI Record5.0 Visit
05
Perpetua
Web Record4.6 Visit
6
Google Keyword Planner
WebAPI Free plan Record4.5 Visit It suits advertisers planning Search campaigns who need keyword ideas, volume estimates, cost estimates, or spend-based forecasts.
9
Snapchat Ads
AndroidiPhone & iPadWeb+1 — Record4.2 Visit Snapchat Ads suits businesses seeking campaign formats, audience targeting, and website measurement tools.
Before you choose
Start with the pricing model
A free plan can help you begin without a subscription. A free trial gives a limited period to evaluate a paid tool.
Check the stated starting price and trial terms. Listings include paid, freemium and free models, with examples such as a 14-day or 7-day trial.
Match the platform to your workflow
Listed platform options include web, API, iOS, Android and browser extension access. Pick the access method that fits where you manage advertising work.
A web tool may suit desktop planning, while API or extension access can fit an existing process. Confirm the platform listed for the tool before choosing.
Compare campaign controls
Review the ad channels a tool supports and whether it offers bid automation. Keyword research can matter when you need to find or refine search terms.
Managed ad accounts can suit buyers who want account operations included. Compare this field with the controls you plan to use.
Check tracking and reporting
Conversion tracking helps connect advertising activity with outcomes. Report exports help you move performance records into another workflow.
Compare these options with the reporting process you need before selecting a tool.
Questions
Does PPC software have a free plan?
The list includes tools with free plans, freemium pricing and paid pricing. Check the listing's pricing note for the plan details.
Can I try paid PPC software before subscribing?
Some listed tools offer a free trial. Trial periods shown include 14 days and 7 days; terms vary by tool.
Which platforms can PPC software run on?
Platform options represented on the list include web, API, iOS, Android and browser extension access.
What campaign features can I compare?
The comparison covers ad channels, bid automation, keyword research, managed ad accounts, conversion tracking and report exports.
Are prices shown for every tool?
Pricing notes are published where available. Examples include $99 per month for listed plans, $75 per month starting pricing and pricing on request.
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