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Velarya
Northern California
What it is
Velarya is a patient loyalty platform for healthcare and beauty practices. Patients use its app to book, earn points on purchases, and turn those points into wallet credit. Practices can offer sign-up bonuses, birthday gifts, and check-in rewards, along with referral codes that reward both the member and a friend who joins. They can also sell monthly memberships that renew automatically, with payments going to the practice’s Stripe account. Automated appointment reminders, birthday messages, and waitlist alerts can be sent by push notification, text, or email, with replies collected in one inbox. Practices may switch off Velarya booking and retain their existing scheduler while patients use the app to buy treatments and earn rewards. The platform also supports payment processing, client records, and digital forms. Velarya says it signs a Business Associate Agreement with each practice before processing protected health information and stores production data in the United States. Its security information describes encryption for clinical text and uploaded files, along with role-based permissions, location scoping, and audit logging. The app is available on Android and iOS; Branded and Connected plans include practice-branded apps. Every plan starts with a four-week free trial, and pricing is per location per month.
For and against
For
- Points convert to wallet credit
- Referrals reward both the member and new friend
- Messages can go out by push, text, or email
- Practices can retain an existing scheduler
- Every plan starts with a four-week free trial
Against
- No free plan is listed
- Integrations are available on request and built for each practice
The verdict
Velarya combines patient rewards, referrals, memberships, scheduling options, and automated messages for healthcare and beauty practices. Practices should note that integrations are arranged on request and plans are priced per location per month.
Who it suits
Velarya is aimed at practices including med spas, dental and orthodontic practices, dermatology offices, spas, wellness and massage businesses, and salons. It may suit practices seeking app-based rewards and automated patient messaging.
On the record
- Access controls
- The security page describes role-based permissions, location scoping, and audit logging for access to protected health information.velarya.com · read 8 Oct 2026
- API
- The Connected plan includes a public API and signed webhooks for client, appointment and sale data and events.velarya.com · read 8 Oct 2026
- Audience
- The maker lists med spas, dental practices, orthodontics, dermatology, spas and wellness, massage therapy, salons and beauty practices as audiences.velarya.com · read 8 Oct 2026
- Company
- Velarya LLC says it was founded in 2025 and is based in Northern California.velarya.com · read 8 Oct 2026
- Core features
- The platform offers rewards points, referrals, memberships, booking, and automated reminders through an app.velarya.com · read 8 Oct 2026
- Data controls
- Practice administrators can export client lists to CSV from the dashboard, and account deletion removes or anonymizes personal information within 30 days subject to legal retention requirements.velarya.com · read 8 Oct 2026
- Data protection
- The security page says production data is stored and processed in the United States and describes AES-256 encryption for clinical data and uploaded files.velarya.com · read 8 Oct 2026
- Encryption
- The security page states clinical free-text data is protected with AES-256-GCM field-level encryption and uploaded files use server-side AES-256 encryption.velarya.com · read 8 Oct 2026
- Integrations
- The maker lists 26 integrations across seven categories, available on request and built for each practice against the vendor’s published API.velarya.com · read 8 Oct 2026
- Memberships
- Practices can sell automatically renewing monthly memberships whose payments go to the practice’s Stripe account.velarya.com · read 8 Oct 2026
- Messaging
- Automated appointment reminders, birthday gifts and waitlist alerts can be sent by push, text or email, with replies collected in one inbox.velarya.com · read 8 Oct 2026
- Mobile apps
- The Velarya app is offered through the App Store and Google Play, while Branded and Connected plans include a practice-branded iOS and Android app.velarya.com · read 8 Oct 2026
- Product
- Velarya is a HIPAA-ready patient loyalty platform for healthcare and beauty practices, where patients book, earn and redeem rewards in an app.velarya.com · read 8 Oct 2026
- Referrals
- Members can share a referral code, and both the member and referred friend are rewarded when the friend joins.velarya.com · read 8 Oct 2026
- Rewards
- Patients earn points on purchases and can receive sign-up bonuses, birthday gifts and check-in rewards; points convert to wallet credit.velarya.com · read 8 Oct 2026
- Scheduling
- Practices can switch off Velarya booking and keep their existing scheduler while patients use the app to buy treatments and collect rewards.velarya.com · read 8 Oct 2026
- Security
- Velarya says it signs a Business Associate Agreement with every practice before processing protected health information and stores production data in the United States.velarya.com · read 8 Oct 2026
- Support
- The About page says support questions go through its contact page and identifies a demo as the fastest way to get in touch.velarya.com · read 8 Oct 2026
