Union
Austin, Texas, United States
What it is
Union is a web-based, paid AI CRM for multifamily housing. It places marketing, leasing, applications, renewals, and resident revenue on one renter record. Its CRM timeline logs calls, texts, emails, tours, applications, and related actions. A voice agent can answer calls, qualify prospects, check availability and pricing, book tours, and transfer conversations with context. Web chat responds around the clock using live CRM data and can hand a discussion to a person. Agent Assist suggests replies and shows renter or property context during SMS, chat, and voice conversations, while employees choose what to send. The leasing flow covers applications, TransUnion credit and background screening, Mastercard income verification, document generation, and e-signature. Renewals reuse existing resident records. Union says it integrates with Yardi, RealPage, ResMan, and Entrata, supports auditable AI practices, and usually goes live about 30 days after kickoff. Pricing is quoted per unit and product.
For and against
For
- Unified timeline for calls, texts, emails, tours, applications
- Voice agent handles qualification, availability, pricing, and tours
- Web chat uses live CRM data
- Application flow includes screening and e-signature
- Integrates with Yardi, RealPage, ResMan, and Entrata
Against
- Paid plan requires a custom quote
- Web platform only
- AI still leaves employees responsible for sent responses
- Most operators go live about 30 days after kickoff
The verdict
Union brings leasing, application, renewal, and resident interactions into one multifamily record. Its AI handles several communication tasks while staff retain control, but pricing requires a quote.
Who it suits
Union suits multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios. It is intended for teams seeking one record across prospect and resident workflows.
Plans and prices
Custom pricing
Pay for products deployed · pricing details require a quote
Read 3 Oct 2026 · gounion.com
On the record
- Agent Assist
- Agent Assist suggests responses and surfaces renter or property context during SMS, chat, and voice conversations, while the employee controls what is sent.gounion.com · read 3 Oct 2026
- AI governance
- Union says its AI is designed for Fair Housing consistency and that interactions are logged, documented, and auditable.gounion.com · read 3 Oct 2026
- Company
- Union says it was founded in 2018 and is headquartered in Austin, Texas.gounion.com · read 3 Oct 2026
- CRM
- The CRM combines calls, texts, emails, tours, and applications on a unified prospect timeline, with interactions and actions logged on the record.gounion.com · read 3 Oct 2026
- Implementation
- Union says most operators go live about 30 days after kickoff.gounion.com · read 3 Oct 2026
- Integrations
- Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place.gounion.com · read 3 Oct 2026
- Intended customers
- Union is built for multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios.gounion.com · read 3 Oct 2026
- Knowledge controls
- Union’s team-controlled knowledge base uses multi-step approval and flags information as unanswered, confirmed, unconfirmed, or contested.gounion.com · read 3 Oct 2026
- Leasing workflow
- Applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature are handled in one flow.gounion.com · read 3 Oct 2026
- Product
- Union is an AI-powered CRM for multifamily housing that brings marketing, leasing, applications, renewals, and resident revenue onto one renter record.gounion.com · read 3 Oct 2026
- Renewals
- Renewals use the resident’s existing record, and operators can choose where AI handles routine outreach and where a person owns the conversation.gounion.com · read 3 Oct 2026
- Support
- Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions.gounion.com · read 3 Oct 2026
- Voice AI
- The voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can hand off to a person with conversation context.gounion.com · read 3 Oct 2026
- Web chat
- Union’s web chat answers prospects around the clock using live CRM data and can hand the conversation to a person.gounion.com · read 3 Oct 2026
