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Default
New York, United States
What it is
Default is a workflow platform for managing records, routing leads, and scheduling meetings. For inbound leads, it can enrich and qualify demo form submissions, route them, show a scheduling link, and place contacts in nurture sequences. Outbound workflows can respond to website intent signals and research accounts to identify who to contact and why. Default lists Salesforce, HubSpot, Slack, Google Calendar, Outlook Calendar, Zoom, Zapier, and Snowflake among its integrations, alongside enrichment providers including Apollo.io, Clearbit, People Data Labs, Wiza, and Parallel. Its plans allow unlimited workflow building, but workflow runs are metered; included runs roll over month to month during the annual agreement. Data-provider calls consume credits: most enrichment actions use one or two, while a full waterfall run typically takes six or more. Visitor identification is included on every plan and uses three credits per identified visitor once. Growth is positioned for go-to-market teams; Scale is for high-volume revenue organizations. Growth is $1,250 a month billed annually, and Scale is $3,000 a month billed annually.
For and against
For
- Automates demo lead enrichment, qualification, and routing.
- Outbound workflows can use website intent signals.
- Unlimited workflow building is included in plans.
- Includes website visitor identification on every plan.
- Supports two-way calendar sync and round-robin scheduling.
Against
- No free plan is listed.
- Workflow runs are metered.
- Growth and Scale are billed annually.
- Full waterfall runs typically use six or more credits.
The verdict
Default combines lead workflows, enrichment, and meeting scheduling, with credit and run usage to account for. Pricing starts at 20 /user/mo; its listed Growth and Scale plans are billed annually.
Who it suits
Default suits go-to-market teams handling inbound and outbound lead workflows, as well as high-volume revenue organizations. Its web, API, and extension platforms and meeting-scheduling capabilities may suit teams connecting lead operations with calendars and sales tools.
Plans and prices
Growth
24,000 enrichment credits per year · 200,000 workflow runs per year · Slack support
Read 7 Oct 2026 · default.com
Scale
60,000 enrichment credits per year · 600,000 workflow runs per year · Dedicated support · Migration services
Read 7 Oct 2026 · default.com
On the record
- Coming soon
- The integrations directory marks Attio, BigQuery, CaptainData, Chorus, Cognism, Harmonic, Snowflake, Swarm, and ZoomInfo as coming soon.default.com · read 7 Oct 2026
- Credit usage
- A credit is one call to a data provider; most enrichment actions use 1 or 2 credits and a full waterfall run typically uses 6 or more.default.com · read 7 Oct 2026
- Enrichment
- The integrations directory lists enrichment providers including Apollo.io, Clearbit, People Data Labs, Wiza, and Parallel.default.com · read 7 Oct 2026
- Inbound automation
- Default can process demo form submissions by enriching and qualifying leads, routing them, displaying a scheduling link, and adding contacts to nurture sequences.default.com · read 7 Oct 2026
- Integrations
- Listed integrations include Salesforce, HubSpot, Slack, Google Calendar, Outlook Calendar, Zoom, Zapier, Snowflake, and many other tools.default.com · read 7 Oct 2026
- Intended users
- The pricing page describes Growth as a core plan for go-to-market teams and Scale as intended for high-volume revenue organizations.default.com · read 7 Oct 2026
- Outbound automation
- Default can trigger on website intent signals and research accounts to identify whom to contact and why.default.com · read 7 Oct 2026
- Product
- Default is a platform for managing workflows, enriching records, routing leads, and scheduling meetings.default.com · read 7 Oct 2026
- Security
- Default says data is encrypted in transit and at rest, production access is restricted, logged, and reviewed, and its hosting providers operate in SOC 2 audited environments.default.com · read 7 Oct 2026
- Security documentation
- Default says its full trust center with certifications and security documentation is coming soon and directs security questions to [email protected].default.com · read 7 Oct 2026
- Support
- Growth includes a shared Slack support channel, while Scale includes a named contact, regular calls, and a shared Slack channel.default.com · read 7 Oct 2026
- Website identification
- Website de-anonymization is included on every plan, and each identified visitor uses 3 credits once.default.com · read 7 Oct 2026
- Workflow limits
- Plans include unlimited workflow building, but meter workflow runs; included runs roll over month to month through the annual agreement.default.com · read 7 Oct 2026
