Tars
Tars · Newark, Delaware, United States · founded 2015
What it is
Tars provides AI Agents for customer support and customer acquisition. Its no-code builder lets users create agents that retrieve answers from Knowledge Bases trained on sources such as websites and PDFs. Agents can use tools, branch based on user intent, and combine retrieval with multi-step workflows. Tars describes deployment across web, WhatsApp, and email, with conversations carried across channels, and offers built-in integrations for customer experience technology stacks. The Agent Builder also includes an API Integration component for fetching or submitting data in real time. Tars states that it is compliant with GDPR, ISO, SOC 2, and HIPAA. The Freemium plan costs nothing and includes 50 conversations per month, five Knowledge Bases, basic LLM models, community support, and one month of data retention. After the monthly conversation allowance is used, the agent stops until the customer upgrades. Tars counts all messages between an agent and a user within 24 hours as one conversation. Premium costs $499 a month and includes advanced LLM models, 20 Knowledge Bases, and 12 months of data retention.
For and against
For
- No-code builder creates AI Agents.
- Agents can combine retrieval with multi-step workflows.
- Deployment spans web, WhatsApp, and email.
- Agent Builder includes an API Integration component.
Against
- Free plan stops working after 50 monthly conversations.
- Premium costs $499 a month.
- Freemium includes only five Knowledge Bases.
The verdict
Tars combines knowledge retrieval, workflow branching, and integrations in a no-code Agent Builder. The 50-conversation free allowance and $$499 monthly Premium price are important plan distinctions.
Who it suits
Tars may suit individuals and small businesses exploring AI Agents, as well as mid-size businesses seeking a paid plan. Its Enterprise plan is described for large teams and organizations.
Plans and prices
Premium
500–10,000 conversations/month · advanced LLM models · 20 Knowledge Bases · live chat support
Read 21 Oct 2026 · hellotars.com
Freemium
50 conversations/month · basic LLM models · 5 Knowledge Bases · community support
Read 21 Oct 2026 · hellotars.com
Live Chat add-on
Available to Premium and Enterprise buyers
Read 21 Oct 2026 · hellotars.com
Professional support services add-on
Available to Premium buyers · designated customer success manager and guided support
Read 21 Oct 2026 · hellotars.com
Enterprise
Configurable volume · unlimited Knowledge Bases · custom integrations · dedicated account manager
Read 21 Oct 2026 · hellotars.com
On the record
- Agent builder
- Its no-code platform lets users build AI Agents without writing code.hellotars.com · read 29 Sep 2026
- Analytics
- Tars reports topic clusters, sentiment and AI customer-experience quality scores, with recommendations linked to agent configuration.hellotars.com · read 21 Oct 2026
- API
- The Agent Builder platform includes an API Integration component for connecting agents to a technology stack and fetching or submitting data in real time.hellotars.com · read 29 Sep 2026
- Audience
- The Freemium plan is described as for individuals and small businesses, Premium for mid-size businesses, and Enterprise for large teams and organizations.hellotars.com · read 29 Sep 2026
- Automation
- Agents can use tools, branch by user intent, and combine retrieval with multi-step workflows.hellotars.com · read 29 Sep 2026
- Built-in tools
- Built-in capabilities include web search, code execution, PDF/CSV generation, structured-data extraction and reading customer-uploaded files.hellotars.com · read 21 Oct 2026
- Channels
- Tars describes deployment across Web, WhatsApp, and Email with conversations carried across channels.hellotars.com · read 29 Sep 2026
- Company headquarters
- LinkedIn lists the headquarters in Newark, Delaware, United States.linkedin.com · read 21 Oct 2026
- Company history
- Tars says its founders began in 2015 and built its core self-serve no-code Agent Builder between 2016 and 2018.hellotars.com · read 29 Sep 2026
- Company size and ownership
- LinkedIn lists Tars as privately held with 51–200 employees.linkedin.com · read 21 Oct 2026
- Conversation counting
- A conversation includes all messages between the Agent and user within 24 hours, whether there are 2 messages or 20.hellotars.com · read 29 Sep 2026
- Cross-channel deployment
- One agent deployment can serve web, WhatsApp and email while retaining a continuous conversation thread.hellotars.com · read 21 Oct 2026
- Custom integrations
- Developers can define custom tools with API endpoints, authentication methods and actions inside the builder.hellotars.com · read 21 Oct 2026
- Free tier limit
- After 50 conversations in a month, the AI Agent stops working until the customer upgrades; the free conversation allowance resets monthly.hellotars.com · read 29 Sep 2026
- Human escalation
- Agents can hand conversations to live staff for resolution.intercom.help · read 21 Oct 2026
- Integrations
- Tars advertises more than 700 prebuilt integrations covering CRM, payments, marketing, databases, communications and scheduling.hellotars.com · read 21 Oct 2026
- Integration security
- OAuth is used for major services, API keys are encrypted at rest, and connection health is monitored for failures.hellotars.com · read 21 Oct 2026
- Knowledge and retrieval
- Agents can be grounded in knowledge bases with measurable retrieval quality before deployment.hellotars.com · read 21 Oct 2026
