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StepBeam
What it is
StepBeam is a product adoption platform for creating interactive in-app guides, tooltips, walkthroughs and onboarding experiences. Teams can make tooltips, modals, banners, hotspots, lightboxes and polls, then target guides by role, plan, behavior, URL or custom attributes. Checklists and onboarding flows track progress and send reminders. For feedback, StepBeam supports scheduled in-app NPS surveys, trend tracking and automated follow-ups; its analytics cover funnels, cohorts and feature adoption. AI-powered translation supports more than 50 languages. The gzipped SDK is smaller than 30KB and works with React, Vue, Angular or plain JavaScript. StepBeam provides a REST API and SDKs; requests use an API key and are limited to 1,000 per minute per key. It offers a free plan and a 30-day trial, with Growth listed at $124.00 per year, billed annually. Its operator says it stores data in the EU and is GDPR-compliant.
For and against
For
- Free plan and 30-day trial.
- Supports multiple guide formats and targeting options.
- Analytics cover funnels, cohorts and feature adoption.
- AI translation supports more than 50 languages.
- SDK works with React, Vue, Angular and plain JavaScript.
Against
- Free plan is limited to 1,000 MAU.
- API is limited to 1,000 requests per minute per key.
- Growth is $124.00 per year, billed annually.
The verdict
StepBeam combines in-app guidance, onboarding, surveys and adoption analytics, with a free plan and trial. Check the free-plan limits and API request cap against your needs.
Who it suits
StepBeam is suited to product managers, designers and customer-success teams creating and iterating in-app guidance. Its targeting and analytics may also suit teams tracking adoption across user groups.
Plans and prices
Free
up to 1,000 MAU · 3 team seats · 1 application · basic analytics
Read 15 Oct 2026 · stepbeam.com
Growth
up to 5,000 MAU · 10 team seats · 3 applications · advanced analytics and funnels
Read 15 Oct 2026 · stepbeam.com
Business
up to 25,000 MAU · unlimited team seats · unlimited applications · SSO/SAML
Read 15 Oct 2026 · stepbeam.com
On the record
- Analytics
- Analytics include funnel analysis, cohort tracking and feature-adoption metrics.stepbeam.com · read 15 Oct 2026
- API
- A REST API is documented at api.productguide.io/v1; requests use bearer API keys and are limited to 1,000 requests per minute per key.admin.stepbeam.com · read 15 Oct 2026
- API limits
- API requests are limited to 1,000 requests per minute per API key.admin.stepbeam.com · read 30 Sep 2026
- Audience
- StepBeam identifies product managers, designers and customer-success teams as users who can create and iterate guides without engineering hand-offs.stepbeam.com · read 30 Sep 2026
- Availability commitments
- The terms give Free plans no uptime commitment, target 99.5% monthly uptime for Growth and provide a 99.9% monthly uptime SLA for Business.stepbeam.com · read 15 Oct 2026
- Company founded
- LinkedIn lists QLTY Consulting as founded in 2016.se.linkedin.com · read 15 Oct 2026
- Company headquarters
- LinkedIn lists QLTY Consulting headquarters as Malmö / Stockholm, Sweden.se.linkedin.com · read 15 Oct 2026
- Company legal entity
- StepBeam is operated by QLTY Consulting AB, a Swedish company.stepbeam.com · read 15 Oct 2026
- Company size
- LinkedIn lists QLTY Consulting as having 2–10 employees.se.linkedin.com · read 15 Oct 2026
- Framework support
- The SDK is described as working with React, Vue, Angular, plain JavaScript and server-rendered applications.stepbeam.com · read 15 Oct 2026
- Guide types
- The platform supports tooltips, modals, banners, hotspots, lightboxes and polls.stepbeam.com · read 30 Sep 2026
- In-app guides
- It supports tooltips, modals, banners, hotspots and lightboxes that can target page elements and trigger from user behavior.stepbeam.com · read 15 Oct 2026
- Independent company record
- A Swedish company-record listing reports QLTY Consulting AB was formed in January 2016, is based in Malmö and had two employees in its latest listed accounts.bolagsfakta.se · read 15 Oct 2026
- Integrations
- GetApp lists Zapier and Slack as StepBeam integrations.getapp.com · read 15 Oct 2026
- Licence
- The terms state that StepBeam software, documentation and underlying technology remain the exclusive property of QLTY Consulting AB, indicating proprietary licensing.stepbeam.com · read 15 Oct 2026
- Limit: documentation access
- The public documentation link returned a 404, while the API reference was accessible only through the admin subdomain.admin.stepbeam.com · read 15 Oct 2026
- Limit: free-plan service level
- Free plans are provided without service-level commitments or uptime guarantees.stepbeam.com · read 15 Oct 2026
- Limit: refunds
- Paid subscriptions are not prorated-refunded when cancelled during a billing period.stepbeam.com · read 15 Oct 2026
