Siro
What it is
Siro is AI sales coaching software for in-person sales teams. It records and transcribes customer conversations, including offline recordings, and provides live AI coaching through Halftime. Reps can review transcripts and share recordings; managers can use them to see how reps perform. After a conversation, Siro can draft follow-up messages and populate CRM fields with details such as pricing, objections, competitors, timelines, and outcomes. Ask Siro answers questions about accessible sales conversations and links responses to the moments they reference.
Dashboards and reports cover rep activity, coaching activity, and team trends. Listed integrations include Pipedrive, LeadPerfection, Improveit360, Microsoft Dynamics, HubSpot, and Salesforce; a REST API, webhooks, and scheduled data pulls connect conversation data to other systems. Siro says recordings, transcripts, and derived data belong to customers and are not used to train AI models. Pricing is on request. Its configurable consent flows do not remove each organization’s responsibility to meet applicable recording consent requirements.
For and against
For
- Records conversations without an internet connection
- Halftime provides live AI coaching
- Automates follow-up drafts and CRM fields
- Includes dashboards for activity and team trends
- Customers can set retention and export data
Against
- Pricing is available only on request
- Organizations must handle applicable recording consent
- Smaller-team version is still launching
- Debrief Call is live for iOS; Android was coming soon
The verdict
Siro combines conversation review, live coaching, and CRM automation for in-person sales teams. Teams should consider its consent responsibilities and request pricing and implementation details before choosing it.
Who it suits
Siro is built for in-person sales reps, managers, and sales leaders, including teams in areas such as dealerships, home services, builders, and medical devices. It may suit organizations seeking conversation coaching and CRM follow-up automation.
On the record
- Analytics
- Siro provides dashboards and reports for rep activity, coaching activity, and team trends.siro.ai · read 4 Oct 2026
- API
- Siro's REST API supports bidirectional custom integrations, including syncing appointments, retrieving AI insights, and triggering recordings.siro.ai · read 4 Oct 2026
- Ask Siro
- Ask Siro answers questions about accessible sales conversations and links answers to the moments they reference.siro.ai · read 9 Oct 2026
- Automated follow-up
- After a conversation, Siro can draft follow-up messages and fill CRM fields automatically.siro.ai · read 9 Oct 2026
- Automation
- Siro extracts conversation details and syncs information such as pricing, objections, competitors, timelines, and outcomes into CRM fields.siro.ai · read 4 Oct 2026
- Company
- Siro identifies Jake Cronin as its Founder & CEO.siro.ai · read 4 Oct 2026
- Conversation review
- Reps can review transcripts and share recordings, and managers can use recordings to see how reps perform.siro.ai · read 9 Oct 2026
- Data connections
- Siro provides a REST API, webhooks, and scheduled data pulls for connecting conversation data to other systems.siro.ai · read 9 Oct 2026
- Data controls
- Customers can set recording retention, delete or export data, and configure automatic redaction of sensitive information.siro.ai · read 9 Oct 2026
- Data ownership
- Siro says recordings, transcripts, and derived data belong to the customer and are not used to train AI models.siro.ai · read 9 Oct 2026
- Implementation support
- Siro says its solutions engineering team works with customer IT and CRM teams to build workflows and support setup.siro.ai · read 9 Oct 2026
- Integrations
- Siro lists native integrations with Salesforce, HubSpot, Microsoft Dynamics, LeadPerfection, and major dealership systems.siro.ai · read 9 Oct 2026
- Live coaching
- Halftime Mode provides AI coaching during live sales conversations.siro.ai · read 9 Oct 2026
- Mobile availability
- Siro says Ask Siro is available on web and mobile; a product update says Debrief Call is live for iOS, with Android coming soon at the time of publication.siro.ai · read 9 Oct 2026
- Pricing model
- Siro's home services page says it is priced per license with no usage caps or enterprise minimums; the page does not state a price amount.siro.ai · read 4 Oct 2026
- Product
- Siro records and transcribes in-person sales conversations, then analyzes them to provide coaching and sales insights.siro.ai · read 9 Oct 2026
- Recording access
- Recording visibility is permission-based and configurable, and recordings can be marked private.siro.ai · read 4 Oct 2026
- Recording consent
- Siro provides configurable consent flows, while each organization is responsible for meeting applicable recording consent requirements.siro.ai · read 4 Oct 2026
