Claap

Claap captures calls, meetings, and emails, then turns conversations into CRM fields, call scores, and deal forecasts. It can record Zoom, Google Meet, and Microsoft Teams without joining as a meeting participant, and also offers a visible bot recorder. Its mobile app can capture in-person meetings. Sales teams can use configurable call scorecards such as MEDDIC, MEDDPICC, BANT, and SPICED, or set their own criteria. Claap lists integrations including HubSpot, Salesforce, Attio, Pipedrive, Zoom, Google Meet, Teams, Aircall, Slack, and Notion. Its MCP connector can be used from Claude or ChatGPT, and agents can connect through Zapier, Make, n8n, or webhooks. Claap states that it hosts in the EU, is GDPR compliant and SOC 2 Type II certified, and does not train models on customer data. The Basic plan includes 10 videos per user, 300 total minutes, and three months of storage. Pro starts at €29/user/mo with annual billing and a 14-day trial is listed.

Claap combines conversation capture with CRM updates, call scoring, and deal analysis for revenue teams. Review recording limits and storage periods when comparing its tiers.

Claap is aimed at revenue teams, including sales leaders, sales reps, RevOps, and Customer Success. It suits teams that want conversation capture tied to CRM fields, coaching, and forecasts.

Claap is a conversation-capture and sales workflow tool for teams that want calls and meetings to feed CRM records and coaching. It is best suited to revenue teams with a defined sales process; for general recording alone, its sales focus and paid-plan limits may be unnecessary.

Overview

Claap captures calls, meetings and emails, then turns them into CRM fields, call scores and deal forecasts. It records Zoom, Google Meet and Microsoft Teams either without joining as a meeting participant or through a visible bot recorder. Its mobile app can capture in-person meetings, extending it beyond online calls.

That combination is more useful to teams managing follow-up and sales performance than to individuals who simply need to record a screen. Claap supports webcam, system audio and microphone recording, and integrates with HubSpot, Salesforce, Attio, Pipedrive, Zoom, Google Meet, Teams, Aircall, Slack and Notion.

Key features

Sales coaching and CRM workflows

Configurable call scorecards support MEDDIC, MEDDPICC, BANT and SPICED, as well as criteria a team defines itself. This flexibility suits organizations with an established qualification framework; teams without one may get less from the scoring features. CRM auto-logging is included with Pro, while Business adds advanced CRM integration, call scoring and AI coaching.

AI and integrations

Claap's MCP connector can be used from Claude or ChatGPT, and agents can connect through Zapier, Make, n8n or webhooks. These options give teams ways to connect Claap to broader workflows. AI credits are capped per seat on paid plans, so high-volume use should be assessed against each tier's allowance.

Security and language support

Claap says it uses EU hosting, is GDPR compliant and SOC 2 Type II certified, and does not train models on customer data. Its Trust Center lists a SOC2 type 2 report and 38 controls. Pro, Business and Enterprise include transcripts in 99+ languages.

Pricing

Claap offers a free Basic plan and a 14-day trial. Paid pricing starts at €29/user/mo (annual). The listed paid plan prices are per month, billed annually.

Storage increases from three months on Basic to two years on Pro and three years on Business; only Enterprise offers unlimited storage. Pro, Business and Enterprise raise the per-seat AI-credit allowance as price rises. The Basic plan's five-license ceiling and shared 300-minute total are particularly restrictive for larger groups. The listed paid prices are annual-billing rates, so they are not monthly-billing terms.

Platforms

Claap supports web, macOS, Windows, iOS, Android and a Chrome extension, and lists an API. The range covers desktop and mobile use, including in-person capture through the mobile app.

Who it's for

Claap is aimed at revenue teams, with role-specific offerings for sales leaders, sales reps, RevOps and Customer Success. It is a stronger fit when recording is part of a larger process for CRM updates, coaching or deal analysis. Users seeking only a simple recording and sharing tool may not need its sales workflow features.

Pros and cons

• Pros: Recording without joining calls as a participant, plus a visible bot option, gives teams two ways to capture online meetings.
• Pros: Configurable scorecards and CRM-oriented features connect conversation capture to sales coaching and follow-up.
• Pros: Mobile in-person capture, broad platform support and integrations across CRM, meetings and collaboration tools support varied team workflows.
• Pros: EU hosting, GDPR compliance, SOC 2 Type II certification and a stated no-training policy address common customer-data concerns.
• Cons: Basic limits users to 10 videos each, 300 total minutes, five licenses and three months of storage, constraining regular team use.
• Cons: Paid plans are billed annually at the listed rates, and AI credits and storage remain tier-dependent.
• Cons: Call scoring and AI coaching are reserved for Business, while deal forecasting and unlimited storage require Enterprise.

Alternatives

Choose Loom instead for a freemium recording option whose Starter plan is free and allows 25 videos with five-minute screen recordings, across Android, iOS, macOS, web and Windows. ScreenPal is another freemium option; its free plan allows 15 minutes per recording and 10 hosted videos. For how-to content, Guidde offers a free tier with up to 25 how-to videos, web app capture, voiceover recording and shareable links.

Kommodo, Pullsy, Siesta AI, Zight and ScreenApp AI Meeting Notes are other freemium alternatives.

Explore AI Screen Recorders, Sales Follow-Up Software, Video Messaging Software and Screen Recording Software for more options.

Verdict

Claap is a strong choice for revenue teams that want conversation capture tied to CRM updates, structured coaching and deal analysis. Its recording modes, configurable scorecards and sales integrations make the case; the main reason to look elsewhere is the annual commitment and sharp tier differences in AI credits, retention and advanced sales features.