Seglo

Seglo provides grooming businesses with tools for bookings, pet records, team management, and payments. Its scheduling can account for grooming steps, staff skills, and equipment such as baths, tables, and dryers. Grooming Care tracks pet care cycles, suggests the next groom, and can automatically book from a pet’s cycle. Customer communication options include email reminders, paid SMS reminders, photo messaging, and automatic Google review requests. Paid Business plans include online payments and Tap to Pay on iPhone; payment processing fees are separate. An optional AI Receptionist can handle routine booking calls using the business’s services and availability, while passing questions requiring human judgement back to the business. Seglo lists Android, iOS, and web platforms, with separate appointments, business, and phone apps. The free plan has no monthly fee and includes one person, one location, online booking, pet records, rostering, pay calculation, and commission. Paid plans start at 49 AUD/mo, and a 14-day trial is listed. The company says it complies with Australia’s Privacy Act and Australian Privacy Principles and lists encryption, role-based access, audit logging, and multi-factor authentication among its safeguards.

Seglo combines grooming-specific scheduling and pet records with team and payment tools. Consider the free plan’s single-person, single-location limit and separate payment or usage charges when comparing plans.

It suits grooming businesses that need booking, pet-care, and team-management tools. The listed Business plans are designed for commercial operations, including registered sole traders, partnerships, and companies.

Overview

Seglo is business software for pet groomers, bringing bookings, pet records, staffing and payments into one service. It is best suited to grooming operations that need appointments coordinated around people, equipment and repeat-care routines. The free plan covers a one-person, one-location business; paid tiers add room to grow, but payment processing and some communications or call usage cost extra.

Key features

Bookings can take grooming steps, staff skills and equipment such as baths, tables and dryers into account. That is useful when a slot depends on more than an employee being free, though the free plan’s one-person limit makes it a starting point for solo operators rather than a team workflow. Grooming Care tracks care cycles, suggests the next groom and can book automatically from a pet’s cycle, connecting repeat appointments to pet records.

Customer tools include email booking reminders, photo messaging and automatic Google review requests. SMS reminders are paid, so businesses that depend on texting should budget for the additional charge. Paid Business plans add online payments and Tap to Pay on iPhone; processing fees remain separate. Recurring appointments and staff scheduling support ongoing client and team routines.

The optional AI Receptionist handles routine booking calls based on the business’s services and availability, and can route questions needing human judgement back to the business. Its $A$149 monthly plan has separate usage charges: A$0.40/min for inbound AI calls and A$0.70/min for outbound calls, excluding GST. Seglo lists Xero two-way sync on Scale, making that tier relevant to businesses that need that connection.

Seglo says it uses encryption, role-based access, audit logging and multi-factor authentication, and complies with Australia’s Privacy Act and Australian Privacy Principles. It says it does not sell personal information, though data may be processed or stored in Australia, Singapore, the United States or other service-provider locations. Support is offered through live chat and email; email support operates during Australian business hours, with an intended response within two business days.

Pricing

The free plan costs nothing with no monthly fee. It includes one person and one location, online booking, pet records, rostering, pay calculation and commission. That is a meaningful way for a solo groomer to begin, but it excludes the paid-plan online payment features and leaves no room for another team member or location.

Starter costs A$49 a month, billed monthly, for 1–3 people at one location, a $10 monthly credit, Grooming Care, online payments and Tap to Pay. It suits a small team that wants paid booking and payment tools without moving beyond one site. Growth is A$99 a month, billed monthly, for 4–6 people at one location, a $25 monthly credit, intake and consent forms, leave management and timesheets; it is the more fitting step when staffing administration and forms matter. Scale costs A$199 a month, billed monthly, and covers 7–15 people, unlimited locations, a $50 monthly credit, automatic gap filling and Xero two-way sync. Enterprise is A$349 a month, billed monthly, for 16–30 people, unlimited locations, a $100 monthly credit and priority support with a four-hour response.

Seglo also offers a 14-day trial. Seglo Phone is a separate A$79 a month, month-to-month plan; billing begins when the number goes live. It includes two devices and standard Australian calls, SMS and MMS under fair use. Each extra device costs A$29/month + GST, and there is a one-time A$149 setup charge + GST. These terms matter for businesses comparing it with the core booking tiers.

Platforms

Seglo supports Android, iOS and web. Its Appointments app is available for iPhone and Android, its Business app for iPad, and its Phone app for iPhone and Android. That mix gives staff mobile access while retaining a web option for business use.

Who it's for

Seglo describes its Business plans as designed for commercial operations, including registered sole traders, partnerships and companies. The free tier is most appropriate for a solo operator at one location. Starter and Growth fit small teams at a single site; Scale and Enterprise are aimed at larger teams or multi-location businesses. Groomers that need resource-aware scheduling and ongoing pet-care cycles have the clearest reason to choose it. A business seeking a simple appointment calendar, or one unwilling to account for separate payment and usage charges, may prefer another option.

Pros and cons

• Pro: Scheduling can factor in grooming steps, staff skills and equipment, which is more relevant to resource-dependent grooming appointments than time-slot booking alone.
• Pro: Grooming Care connects pet cycles to suggested and automatic rebooking, supporting repeat visits.
• Pro: The free plan includes online booking, pet records and rostering with no monthly fee, giving solo operators a way to start.
• Con: Free is capped at one person and one location, so even a small team needs a paid tier.
• Con: SMS reminders are paid, payment processing fees are separate, and AI Receptionist call minutes are billed separately from its monthly plan.
• Con: Seglo Phone adds a setup charge and extra-device fees, so its headline monthly amount is not the full cost for every configuration.

Alternatives

For a broader shortlist, see Pet Grooming Scheduling Software. GroomWork is worth comparing if a free forever plan capped at 40 monthly appointments or a $$24 monthly Solo plan for unlimited appointments better matches the business’s scale and budget. Argus is a paid alternative with message-segment pricing shown at $0.01–$0.15 per segment, with rates depending on the recipient’s country. DaySmart Pet offers a Basic plan at $29/month with payments or $39/month without, including one user and monthly text and email quotas; compare it if those allowances suit the operation. MoeGo is another paid option, with a $$49 monthly Basic tier for one member and stated client, pet, appointment and device allowances. GrooMore has a $$49 monthly Standard salon plan for one location and three staff, with 400 SMS and unlimited appointments, clients and pets. Collar is another paid option for web, iOS and Android. Furbello is another paid option for web, iOS and Android. PawScheduler may suit operators comparing free capacity: its free tier allows up to 50 appointments monthly, unlimited clients and pet profiles, five services, 25 email reminders and data download.

Verdict

Seglo is a strong fit for commercial groomers who need bookings to reflect grooming resources and want pet-care cycles tied to repeat scheduling. Its free plan is practical for a solo, single-site start, while paid tiers add team, location and operational capacity. Look elsewhere if keeping total costs simple is the priority: SMS, payment processing and AI call usage can add charges beyond the plan price.