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GroomWork

What it is

GroomWork combines scheduling, online booking, pet records, invoicing, and reminders for pet groomers and salons. Its calendar supports drag-and-drop scheduling, recurring appointments, views by day or week, and multi-groomer schedules; it can calculate groom times using breed, coat, and size. Businesses can share or embed a booking page with availability, custom questions, deposits, and automatic confirmations. Pet profiles can store breed, coat type, allergies, behaviour notes, visit history, and photos. Invoicing features include deposits, store credit, outstanding-balance tracking, tax rates, and branded invoices. Automated communications cover 24-hour reminders, vaccine-expiry and re-groom nudges, and reply-to-confirm. Reports cover revenue, no-show and rebooking trends, expenses, tax collected, and profit. GroomWork has a free plan, though its pricing FAQ says up to 30 appointments monthly while the listed plan specifies 40. Paid plans start at $19/mo (annual). The listed Solo plan is $24 a month and Salon is $59 a month. Native iOS and Android apps are marked coming soon.

For and against

For

  • Booking pages can be shared or embedded.
  • Pet profiles include allergies, behaviour notes, history, and photos.
  • Automated reminders include vaccine-expiry and re-groom prompts.
  • Reports cover revenue, expenses, tax, and profit.

Against

  • The free-plan appointment limit differs between the FAQ and plan listing.
  • Native iOS and Android apps are marked coming soon.
  • Subscription fees are non-refundable.

The verdict

GroomWork brings appointment management and business records together for pet grooming operations. Check the free-plan appointment discrepancy and note that native mobile apps are not yet available.

Who it suits

GroomWork suits independent groomers and salons managing bookings, pet details, payments, and reminders. Multi-groomer scheduling and reporting may suit businesses coordinating staff and services.

Plans and prices

Free

Free

40 monthly appointments

Solo

$24a month

Unlimited appointments · independent groomers

Solo

$19,228a year

Unlimited appointments · independent groomers

Salon

$59a month

Unlimited appointments · multi-groomer scheduling · fleet & mobile grooming tools

Salon

$49,588a year

Unlimited appointments · multi-groomer scheduling · fleet & mobile grooming tools

Every plan, in full

On the record

Billing policy
Subscription fees are non-refundable; customers can cancel at any time and retain access through the current billing period.groomwork.com · read 1 Oct 2026
Billing support
The refund policy directs billing-error inquiries to [email protected] and general questions to [email protected].groomwork.com · read 1 Oct 2026
Free-plan FAQ
The pricing FAQ says the Free plan includes up to 30 appointments a month with no credit card required.groomwork.com · read 1 Oct 2026
Mobile apps
Native iOS and Android apps are described as almost here and marked coming soon.groomwork.com · read 1 Oct 2026
Online booking
Each business can use a shareable, embeddable booking page with availability, custom questions, deposits and auto-confirmation.groomwork.com · read 1 Oct 2026
Paid-plan trial
Paid plans come with a free trial, but the pricing page does not specify the trial length.groomwork.com · read 1 Oct 2026
Payments
GroomWork supports one-tap invoices, deposits, store credit, outstanding-balance tracking, tax rates and branded invoices.groomwork.com · read 1 Oct 2026
Pet CRM
Pet profiles include breed, coat type, allergies, behaviour notes, visit history and photos, with a breed knowledge base and client segments.groomwork.com · read 1 Oct 2026
Reminders
Automated communications include 24-hour reminders, vaccine-expiry and re-groom nudges, and reply-to-confirm.groomwork.com · read 1 Oct 2026
Reporting
Reports cover revenue by day, service and staff, no-show and rebooking trends, expenses, tax collected and profit.groomwork.com · read 1 Oct 2026
Scale
The About page reports more than 2,000 grooming businesses and more than 1 million appointments booked.groomwork.com · read 1 Oct 2026
Smart scheduling
Its calendar supports drag-and-drop scheduling, auto-calculated groom times by breed, coat and size, day/week/multi-groomer views, and recurring appointments.groomwork.com · read 1 Oct 2026
What it does
GroomWork combines scheduling, online booking, pet records, invoicing and reminders for pet groomers and salons.groomwork.com · read 1 Oct 2026
Who uses it
GroomWork says thousands of grooming businesses across the US, UK, Canada and Australia use it.groomwork.com · read 1 Oct 2026

The review

Overview

GroomWork is a web-based scheduling and business-management service for pet groomers, with tools that cover appointments, pet records, payments and follow-up. It pairs salon operations with client-facing booking and business reporting, rather than focusing on the calendar alone.

Its strongest case is for groomers who want to keep booking, pet history and billing in one system. The lack of native mobile apps and a mismatch in its published Free-plan appointment caps call for a closer look before committing.

Key features

Scheduling and online booking

The calendar combines drag-and-drop changes, recurring appointments and day, week or multi-groomer views. Groom-time estimates adjust for breed, coat and size, which can help with capacity planning; they do not replace a groomer's judgment. A shareable or embeddable booking page supports availability, custom questions, deposits and automatic confirmations, giving clients a way to request appointments without relying solely on staff to enter them.

Pet records, payments and follow-up

Pet profiles hold breed, coat, allergies, behaviour notes, visit history and photos, alongside a breed knowledge base and client segments. That makes the service more useful to businesses that need appointment history and care details together. Invoicing includes one-tap invoices, deposits, store credit, balance tracking, tax rates and branded invoices. Automated 24-hour reminders, vaccine-expiry and re-groom nudges, plus reply-to-confirm, help handle repeat visits and confirmations.

Business reporting

Reports cover revenue by day, service and staff, no-show and rebooking trends, expenses, taxes collected and profit. That breadth gives owners a view of both demand and business performance, beyond basic appointment tracking.

Pricing

GroomWork is freemium. Its pricing summary says paid plans start at $19/mo (annual), while the listed monthly plans are Solo at $24 a month and Salon at $59 a month. Solo offers unlimited appointments for independent groomers. Salon also offers unlimited appointments, multi-groomer scheduling, and fleet and mobile grooming tools, making it the more relevant option for a team or mobile operation.

The Free plan is shown as free, billed Free forever, with 40 monthly appointments in the plan details. A pricing FAQ instead says Free includes up to 30 appointments a month and requires no credit card. That discrepancy matters if a small business is choosing a plan based on its monthly booking ceiling; confirm the cap before relying on it. Paid subscriptions are non-refundable, but can be cancelled at any time, with access continuing through the current billing period.

Platforms

GroomWork is available on the web. Although Android and iOS appear among its platforms, native apps are described as coming soon; mobile app support is not currently available. Groomers who need a native phone or tablet app should consider that limitation before choosing it.

Who it's for

GroomWork suits independent groomers who need booking, pet records and invoicing in one place, as well as salons that need multi-groomer scheduling and business reports. Its booking page and reminders are particularly relevant to businesses handling repeat appointments. It is a weaker fit for teams that require a native mobile app now or anyone who needs a firm answer on the Free-plan cap before signup.

Pros and cons

  • Pros: Appointment scheduling, online booking and detailed pet profiles work together, so staff can connect a booking with the pet's history and care notes.
  • Pros: Reporting spans revenue, expenses, tax, profit, no-shows and rebooking, giving owners more operational visibility than a calendar alone.
  • Pros: Solo and Salon both include unlimited appointments, with Salon adding multi-groomer scheduling and fleet and mobile grooming tools.
  • Cons: Native iOS and Android apps are not yet available, limiting mobile use to the web experience.
  • Cons: The Free-plan cap is stated as both 30 and 40 appointments per month, so businesses near either threshold should verify it first.

Alternatives

Seglo is worth considering for a solo operator who wants a free plan with one person, one location, online booking, pet records, rostering and pay calculation with commission.

DaySmart Pet may suit a business that needs a broader desktop platform: it supports macOS and Windows as well as mobile and web, and its Basic plan starts at $29 a month with payments or $39 a month without, for one user and monthly messaging allowances.

GrooMore is an alternative for salons comparing a $$49-per-month monthly plan that includes one location, three staff, 400 SMS and unlimited appointments, clients and pets.

MoeGo offers a mobile-grooming Basic plan at $49 a month, with unlimited clients, pets, appointments and devices, up to one member and 200 SMS per van.

Groomer.io is a paid option at $99 a month, with a limited-time offer of $79/month per storefront or van and unlimited SMS, customer records and pet records.

Pawfinity may be a better fit for a grooming or training business seeking unlimited calendars, appointments and employee logins in its Groom & Train plan at $55 a month billed annually.

Talopet is another paid alternative for businesses comparing a $$99-per-month Starter plan with SMS and email credits, unlimited staff, client management, online booking and a custom website.

Argus is another option to compare for pet-grooming scheduling.

Browse our Pet Grooming Scheduling Software list for more options.

Verdict

GroomWork is a strong fit for independent groomers and salons that want appointments, pet records, payment workflows and business reporting under one roof. Its connected booking and follow-up tools are the main reason to choose it; the absence of native apps and the conflicting Free-plan appointment limits are the reasons to look elsewhere or confirm the terms first.

Alternatives to GroomWork

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