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Sarufi
Sarufi · Dar es Salaam, Tanzania · founded 2021
What it is
Sarufi helps teams build, test, and deploy AI-powered conversational agents for business processes. A single agent can reach people through WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually map customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed connections include WhatsApp Business API, Meta Cloud API, two-way SMS providers Africa’s Talking and Beem, USSD providers, REST APIs, and webhooks. Sarufi says it runs on Meta’s official WhatsApp Business Platform, with interactive messages, UI Flows, and approved templates. Developers receive REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can move to a person with history and context. The product page says it supports more than 10 African languages natively. A free plan is available; the Developer plan lists 1,000 messages monthly, with no price shown.
For and against
For
- Free plan available
- Deploys agents across WhatsApp, SMS, USSD, and web
- Visual workflow builder for core journeys
- Supports human handoff with context
- Native support for more than 10 African languages
Against
- Developer plan lists 1,000 messages monthly
- Privacy policy cannot guarantee complete security
The verdict
Sarufi combines visual agent building with developer controls and multiple communication channels. Its free entry plan and listed 1,000-message Developer allowance provide a defined starting point, while larger teams can review enterprise terms and support.
Who it suits
Sarufi suits African businesses and teams automating conversations across mobile messaging, USSD, and web channels. It also fits developers needing APIs, webhooks, or editable JSON flows.
Plans and prices
Developer
1,000 messages/month
Read 21 Oct 2026 · sarufi.io
On the record
- AI responses
- LLM response actions provide context-aware replies with configurable fallback behavior and prompt customization.sarufi.io · read 21 Oct 2026
- Analytics
- An analytics dashboard tracks conversation volume, active users, message counts and engagement trends with date filtering.sarufi.io · read 21 Oct 2026
- API authentication
- API requests use a workspace Bearer token supplied in the Authorization header.beta.sarufi.io · read 21 Oct 2026
- Builder
- Users can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys.sarufi.io · read 2 Oct 2026
- Channels
- One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget.sarufi.io · read 21 Oct 2026
- Company founding
- LinkedIn lists Neurotech Africa as founded in 2021, with headquarters in Dar es Salaam and 2–10 employees.linkedin.com · read 21 Oct 2026
- Company headquarters
- Sarufi lists its office at SkyCity Mall, 9th Floor, Dar es Salaam, Tanzania.sarufi.io · read 21 Oct 2026
- Company legal name
- The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa.sarufi.io · read 21 Oct 2026
- Data collected
- The privacy policy lists names, phone numbers, email addresses, passwords, billing addresses and payment-card data among information it may collect.sarufi.io · read 21 Oct 2026
- Developer tools
- The platform provides REST APIs, webhooks, per-chatbot MCP servers, and flows in plain JSON that can be edited in its built-in IDE and kept in git.sarufi.io · read 2 Oct 2026
- Documentation depth
- Official docs include user guides for getting started, workspaces, chatbots, flows, knowledge bases, integrations, team settings and billing.sarufi.io · read 21 Oct 2026
- Flow portability
- Flows are plain JSON that can be edited in the built-in IDE and versioned in git.sarufi.io · read 21 Oct 2026
- Funding
- Dealroom lists a June 2023 angel round of $36,000 for Neurotech Africa.app.dealroom.co · read 21 Oct 2026
- Human handoff
- Live agents can take over conversations while retaining the conversation history and context.sarufi.io · read 21 Oct 2026
- Integrations
- Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks.sarufi.io · read 2 Oct 2026
- Intended users
- Neurotech describes Sarufi as conversational AI infrastructure for African businesses and teams working with channels such as mobile money, WhatsApp, voice calls, and high-volume support.neurotech.africa · read 2 Oct 2026
- Intent recognition
- Sarufi supports custom intents, example phrases and configurable NLU matching for African languages.sarufi.io · read 21 Oct 2026
- JSON IDE
- A Monaco-based IDE lets users edit flow JSON with syntax highlighting, formatting and backend validation markers.sarufi.io · read 21 Oct 2026
