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Smstools
Dilsen-Stokkem, Belgium
What it is
Smstools brings business messaging channels and campaign tools together, with access through the web, Android, iOS, and an API. Its browser-based campaign tools handle contact lists, segmentation, personalized messages, scheduling, and reporting. Teams can send bulk or long SMS messages and automate templates and birthday messages. The REST API supports SMS, voice, WhatsApp Business, contact management, workflows, and webhooks; listed SDKs cover PHP, Node.js, Ruby, Python, and PowerShell. Integrations include Zapier, Make, n8n, Slack, Microsoft Teams, HubSpot, and Smartschool. Smstools identifies itself as an official Meta Tech Partner for WhatsApp Business, whose pricing varies by country and template type. It lists a free plan and free trial. The U.S. SMS option is €0.03 per message, billed per message, with no subscription and volume discounts. The service lists European servers, GDPR compliance, TLS 1.3 client connections, AES-256 storage encryption, and a 99.9% uptime SLA; third-party operator dependencies mean delivery is not guaranteed at 100%.
For and against
For
- Campaigns include segmentation and scheduling.
- Supports bulk and long SMS messages.
- REST API includes workflows and webhooks.
- Lists SDKs for five programming languages.
- Offers two-way messaging and delivery reports.
Against
- WhatsApp pricing varies by country and template type.
- Third-party operator dependencies prevent guaranteed delivery.
- U.S. SMS is listed at €0.03 per message.
The verdict
Smstools combines campaign management, messaging channels, and developer access in one platform. Its free plan and trial are listed, while U.S. SMS carries a per-message charge and delivery depends partly on third-party operators.
Who it suits
Smstools suits businesses that need to manage SMS and other messaging campaigns alongside API-based workflows. The maker presents it for organizations of all sizes, including those in finance, government, education, healthcare, and retail.
Plans and prices
SMS messaging to U.S.A.
From €0.025 per message · no subscription · volume discounts
Read 3 Oct 2026 · smstools.com
On the record
- Campaigns
- The browser based software supports contact lists, segmentation, personalized messages, scheduling and campaign reporting.smstools.com · read 3 Oct 2026
- Developer API
- The REST API supports SMS, voice, WhatsApp Business, contact management, workflows and webhooks.smstools.com · read 3 Oct 2026
- Encryption
- The pricing page lists TLS 1.3 for client connections and AES-256 storage encryption.smstools.com · read 3 Oct 2026
- Integrations
- The integrations page lists connections including Zapier, Make, n8n, Slack, Microsoft Teams, HubSpot and Smartschool.smstools.com · read 3 Oct 2026
- Intended users
- The maker presents the platform for businesses of all sizes, from startups to enterprises, and names sectors including finance, government, education, healthcare and retail.smstools.com · read 3 Oct 2026
- Messaging
- Users can send bulk or long SMS messages, and automate templates and birthday messages.smstools.com · read 3 Oct 2026
- Product
- Smstools combines SMS, WhatsApp, voice messaging and other business communication tools in one platform.smstools.com · read 3 Oct 2026
- SDKs
- The homepage lists official SDKs for PHP, Node.js, Ruby, Python and PowerShell.smstools.com · read 3 Oct 2026
- Security
- The pricing page says servers are located in Europe, the service is GDPR compliant, and a Data Processing Agreement is available on request.smstools.com · read 3 Oct 2026
- Service level
- The SLA page states 99.9% uptime and says third party operator dependencies mean delivery cannot be guaranteed at 100%.smstools.com · read 3 Oct 2026
- Support
- The SLA page provides support by email, website or software contact form, and phone; urgent out of hours calls are diverted to a support engineer.smstools.com · read 3 Oct 2026
- Smstools describes itself as an official Meta Tech Partner for WhatsApp Business, with pricing that varies by country and template type.smstools.com · read 3 Oct 2026
