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Boei

Utrecht, Netherlands

What it is

Boei is an AI customer conversation platform combining chatbot, live chat, shared inbox, CRM, and more than 50 contact channels. Its agent can answer questions, qualify leads, prepare quotes, book appointments, update CRMs, trigger workflows, and send follow-ups. Teams can train it on website content, uploaded documents, knowledge bases, product and pricing details, support ticket history, instructions, and Q&A. Boei says it speaks more than 95 languages. One agent can serve website chat, WhatsApp, and email while retaining shared conversation history. Teams can configure automatic actions, require approval for sensitive steps, or take over conversations with context and an audit trail. Integrations include CRM and support products, Mailchimp, calendars, webhooks, and site platforms such as WordPress, Shopify, Squarespace, Wix, Webflow, and PrestaShop. API access and webhooks are included in Growth, Business, and Scale. Plans start at $19/mo billed annually; the seven-day trial unlocks all features without a credit card. Boei says customer data is hosted in the EU/EEA, with production servers and backups in Germany.

For and against

For

  • Handles website chat, WhatsApp, and email with shared history.
  • Training can use websites, documents, and support history.
  • Teams can approve sensitive automated actions.
  • API access and webhooks are included in Growth and above.
  • Seven-day trial includes all features without a credit card.

Against

  • No free plan is listed.
  • Trial accounts become read-only if not upgraded afterward.
  • The seven-day trial requires a decision soon after starting.

The verdict

Boei brings customer messaging, AI workflows, and team controls into one platform. The trial gives teams seven days of full feature access, while ongoing plans start at $19/mo billed annually.

Who it suits

Boei suits small and midsized businesses, agencies, e-commerce operations, and service teams handling customer conversations across channels. It may also suit teams that want AI actions connected to CRM and workflow tools, with approval controls for sensitive steps.

Plans and prices

Starter

$25a month

1 domain · 1 chatbot · 2,000 AI credits/mo · 1,000 training pages

Growth

$69a month

3 domains · 3 chatbots · 7,000 AI credits/mo · 3,500 training pages

Business

$179a month

10 domains · 10 chatbots · 20,000 AI credits/mo · 10,000 training pages

Starter annual

$228a year

1 domain · 1 chatbot · 2,000 AI credits/mo · 1,000 training pages

Scale

$309a month

25 domains · 25,000 AI credits/mo · 15,000 training pages · 20 AI actions/bot

Growth annual

$588a year

3 domains · 3 chatbots · 7,000 AI credits/mo · 3,500 training pages

Business annual

$1,548a year

10 domains · 10 chatbots · 20,000 AI credits/mo · 10,000 training pages

Scale annual

$2,748a year

25 domains · 25,000 AI credits/mo · 15,000 training pages · 20 AI actions/bot

Every plan, in full

On the record

AI actions
During conversations it can qualify leads, calculate prices, prepare quotes, book appointments, update CRMs and trigger workflows.boei.help · read 15 Oct 2026
AI and workflows
Boei can answer questions, qualify leads, prepare quotes, book appointments, update CRMs, trigger workflows and send follow-ups.boei.help · read 8 Oct 2026
AI training
The system can learn from websites, PDFs, documents, FAQs, product catalogs, support history and custom instructions.boei.help · read 15 Oct 2026
API
The REST API uses OpenAPI 3.0, Bearer API keys, JSON responses and a stated limit of 60 requests per minute per key.boei.help · read 15 Oct 2026
API availability
API access is included in Growth, Business and Scale plans, and webhooks are included in those plans.boei.help · read 8 Oct 2026
API scope
API endpoints cover chatbots, conversations, training content, FAQs, contacts, deals, pipeline stages and inbox threads.boei.help · read 15 Oct 2026
Channels
Website chat, WhatsApp, email, SMS, Telegram and other channels share one conversation history and inbox.boei.help · read 15 Oct 2026
Company legal name
The service is operated by Ruby Foundry B.V., trading as Boei.boei.help · read 15 Oct 2026
Company location
The company lists Utrecht, the Netherlands as its headquarters and operating base.boei.help · read 15 Oct 2026
Company size
LinkedIn lists Boei as a one-employee software-development company.linkedin.com · read 15 Oct 2026
Compliance
Boei publishes a Data Processing Agreement and says paid plans include it, with a public subprocessor list.boei.help · read 15 Oct 2026
CRM
Each conversation can create or update contact records with tags, custom fields, history and next actions.boei.help · read 15 Oct 2026
Custom integration
SDK prefills can pass name, email, phone, company, ID, tags and notes into the chatbot.boei.help · read 15 Oct 2026
Documentation
Public resources include interactive API documentation, OpenAPI JSON/YAML, authentication guidance, webhooks documentation and installation guides.boei.help · read 15 Oct 2026
Encryption
Boei states that data uses TLS in transit and AES encryption at rest, with no non-TLS connection option.boei.help · read 15 Oct 2026
Human controls
Teams can configure automatic actions, require approval for sensitive steps and take over conversations with context and an audit trail.boei.help · read 8 Oct 2026
Installation
Setup guides cover WordPress, Shopify, Wix, Webflow, Squarespace, Joomla, PrestaShop and hundreds of other platforms that accept a code snippet.boei.help · read 15 Oct 2026
Integrations
Official integrations include HubSpot, Mailchimp, Google Analytics, Facebook Pixel, Missive, Zapier, Make, n8n and webhooks.boei.help · read 15 Oct 2026

The review

Boei is an AI customer-conversation platform for small and mid-sized businesses, agencies, and commerce or service teams managing support and sales across channels. Its mix of automation and human approval is a strong fit for teams consolidating those tasks, but monthly AI-credit and capacity caps make plan choice important.

Overview

Boei brings a chatbot, live chat, shared inbox and CRM capabilities into one platform, with more than 50 contact channels. A single agent can handle website chat, WhatsApp and email with shared conversation history, helping teams keep customer context together instead of splitting it across tools.

The AI can answer questions, qualify leads, prepare quotes, book appointments, update CRMs, trigger workflows and send follow-ups. That range reaches beyond routine support, but the monthly credit allowance and training-page quota bound how much content and activity each plan can support.

Key features

Automation with human oversight

Teams can configure automatic actions, require approval for sensitive steps, or take over conversations with context and an audit trail. This makes Boei more suitable for businesses that want to automate repeatable work while keeping people involved in consequential interactions.

Training, languages and integrations

Boei can learn from websites, uploaded documents, knowledge bases, product and pricing data, support-ticket history, instructions and Q&A. It says it speaks more than 95 languages. Integrations include HubSpot, Salesforce, Pipedrive, Zoho CRM, Zendesk, Intercom, Mailchimp, Calendly, Google Calendar and webhooks; website and commerce connections include WordPress, Shopify, Squarespace, Wix, Webflow and PrestaShop.

API access and webhooks are included in Growth, Business and Scale, not Starter. That makes the lower tier a less natural fit for teams that need to connect Boei programmatically or build workflows around external systems.

Privacy and security

Boei says customer data is hosted in the EU/EEA, with production servers and backups in Germany. Its security page describes TLS connections, AES encryption at rest and daily primary-database backups retained for up to 60 days. The company says it invests in GDPR compliance; a custom DPA is included with Scale.

Pricing

Boei has no free plan. Its seven-day trial unlocks all features without requiring a credit card; accounts become read-only if they are not upgraded afterward. Paid plans are billed annually:

  • Starter — $19 a year (billed at $228/yr): one domain, one chatbot, 2,000 AI credits per month, 1,000 training pages and 50 products. It is the entry point for a single-site operation, but has no listed live-chat-agent allowance, and API access and webhooks are not included.
  • Growth — $49 a year (billed at $588/yr): three domains, three chatbots, 7,000 monthly AI credits, 3,500 training pages, 500 products and three live chat agents. It suits a small team spanning multiple sites; the quotas remain meaningful constraints as usage grows.
  • Business — $129 a year (billed at $1,548/yr): 10 domains, 10 chatbots, 20,000 monthly AI credits, 10,000 training pages, unlimited product training, five live chat agents and white-labeling. This is the clearest fit for teams that need more capacity or a branded experience.
  • Scale — $229 a year (billed at $2,748/yr): 10 domains, 10 chatbots, 25,000 monthly AI credits, 15,000 training pages, seven live chat agents, a custom DPA and a 99.5% uptime SLA. It is aimed at teams that value those contractual and support provisions, but it retains the same domain and chatbot counts as Business.

Scale also includes priority support, dedicated 60-minute onboarding and a quarterly review call. Support is available by page chat or email. The published per-year prices are annual billing terms; teams should compare the monthly credit and agent limits against expected workload before committing.

Platforms

Boei lists Android, iOS, macOS, Windows, web and API platforms. Its website connections cover major site builders and commerce tools including WordPress, Shopify, Squarespace, Wix, Webflow and PrestaShop.

Who it's for

Boei is best suited to small and mid-sized businesses, agencies, e-commerce operators and service teams that want AI, live support and CRM workflows under one roof. It is less compelling for a team seeking a free ongoing tier, or one whose conversation volume would regularly exceed the selected plan’s credit or agent allowance.

Pros and cons

  • Pros: One agent can cover website chat, WhatsApp and email with shared history, reducing fragmentation across channels.
  • Pros: Approval controls, contextual human takeover and an audit trail give teams options beyond fully automatic handling.
  • Pros: Broad training inputs, CRM connections and workflow actions support sales and service tasks beyond answering FAQs.
  • Cons: There is no free plan, and the trial lasts only seven days before the account becomes read-only unless upgraded.
  • Cons: AI credits, training pages and live-agent counts are tiered, so growing use can require a higher annual commitment.
  • Cons: API access and webhooks start at Growth, leaving Starter without those integration routes.

Alternatives

Crisp is worth considering for teams that need a permanent free option: its Free plan includes two seats and unlimited conversations, but no AI credits and only 100 customer profiles. For SMS-focused software, browse SMS Chatbot Software.

Launch AI is another paid option, with iOS and web platforms and no free trial. Sinch Engage may suit a team prioritizing defined SMS allowances: Basics includes 3,000 SMS per month, one user and three automation workflows, while Conversations includes 10,000 SMS per month and two users; prices are custom.

Smstools offers a free plan and per-message U.S. SMS pricing from €0.025 per message, with no subscription and volume discounts, making it a different option for usage-based messaging. TextGlobal SMS Chatbot is a paid alternative with a cloud contact centre, real-time multi-channel chat and an AI chatbot; its pricing is custom.

Aircall is a paid phone-system alternative rather than a direct all-in-one customer-conversation comparison; its Essentials plan starts at $30 a month for three licenses, billed annually. Bryka has a free plan with one chatbot and 50 messages per month, which may suit very light chatbot use. ConvoCore offers a forever-free plan with 500 monthly credits (about 182 estimated messages), a web widget and Tier 4 models, for teams comparing a limited free chatbot tier.

Verdict

Choose Boei if your small or mid-sized team wants shared customer conversations, AI-driven workflows and human approval controls in one platform. Its breadth is the main reason to buy; the main reason to look elsewhere is the absence of a free plan and the annual commitment required to secure capacity that fits your usage.

Alternatives to Boei

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