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Reaktion
Holte, Denmark
What it is
Reaktion is an ecommerce analytics service for tracking customer revenue, gross profit, and orders to examine lifetime value against acquisition cost. Its cohort analysis groups customers by first-order month and follows selected metrics over time, including accumulation and heatmap views. LTV breakdowns cover channel, discount behavior, first product, sales location, market, and brand. Reaktion says it can provide up to two years of customer order history from the first sync and match records using hashed email and phone number to bring guest, web, app, and POS orders into customer profiles. Customer segments can be sent to Google Ads, Meta Ads, and TikTok for value-based bidding. Its integrations list includes Shopify, WooCommerce, Klaviyo, GA4, Google Sheets, and Slack, among others. Android and iOS apps provide a near real-time view of sales, orders, marketing performance, and tracking health. The Rise plan is $169 a month, billed $169 /mo, and includes 1,000 orders and one store. Custom pricing is listed for larger needs.
For and against
For
- Cohorts can be examined with selectable metrics and heatmaps.
- LTV breakdowns include channels, products, markets, and brands.
- Customer segments sync to Google Ads, Meta Ads, and TikTok.
- Rise includes 1,000 orders and one store.
- Android and iOS apps show sales and tracking health.
Against
- No free plan is listed.
- Rise costs $169 a month.
- Rise includes one store and 1,000 orders.
- ShipBob and ShipStation integrations are marked coming soon.
The verdict
Reaktion combines cohort analysis, profitability metrics, and audience syncing for ecommerce customer-value work. Review the Rise order and store allowance, or request custom pricing for larger requirements.
Who it suits
Reaktion suits ecommerce brands and performance teams that want to analyze customer lifetime value alongside acquisition cost. Its mobile apps may suit users who want sales and marketing performance views on Android or iOS.
Plans and prices
Rise
1,000 orders · 1 store included
Read 7 Oct 2026 · reaktion.com
Custom
For more than 50,000 orders or 20 stores
Read 7 Oct 2026 · reaktion.com
On the record
- Audience Sync
- Customer segments can be synced to Google Ads, Meta Ads and TikTok for value-based bidding.reaktion.com · read 7 Oct 2026
- Breakdowns
- LTV can be analyzed by channel, discount behavior, first product, sales location, market and brand.reaktion.com · read 7 Oct 2026
- Cohort analysis
- Customers can be grouped by first-order month and followed over time with selectable metrics, accumulation and a heatmap.reaktion.com · read 7 Oct 2026
- Data handling
- The security page says collected reporting data is stored in AWS S3, contains no personal data, and customers retain ownership and can request deletion.reaktion.com · read 7 Oct 2026
- History limit
- The page says Reaktion provides up to two years of customer order history from the first sync.reaktion.com · read 7 Oct 2026
- Hosting
- The security page says its services are hosted in the AWS Europe (Stockholm) region.reaktion.com · read 7 Oct 2026
- Identity matching
- Reaktion says it matches records using hashed email and phone number to combine guest, web, app and POS orders into customer profiles.reaktion.com · read 7 Oct 2026
- Integration limitations
- ShipBob and ShipStation are marked as coming soon, while Bing, PriceRunner and Kelkoo imports are via Google Sheets.reaktion.com · read 7 Oct 2026
- Integrations
- The integrations page lists 32 integrations, including Shopify, WooCommerce, Google Ads, Meta Ads, TikTok Ads, Klaviyo, GA4, Google Sheets and Slack.reaktion.com · read 7 Oct 2026
- Intended users
- The product page presents LTV analytics for ecommerce brands and references agency partners and performance teams.reaktion.com · read 7 Oct 2026
- Mobile apps
- Reaktion says its iOS and Android apps provide a near real-time view of sales, orders, marketing performance and tracking health.reaktion.com · read 7 Oct 2026
- Purpose
- Reaktion tracks customer revenue, gross profit and orders to show ecommerce customer lifetime value and compare it with acquisition cost.reaktion.com · read 7 Oct 2026
- Security
- Reaktion says network connections used to collect, view or transfer reporting data are encrypted using SSL.reaktion.com · read 7 Oct 2026
- Support
- The site lists support tickets, [email protected] and +45 70 60 33 85 as contact options.reaktion.com · read 7 Oct 2026
