The best Paramark alternatives
The rest of Best Marketing Performance Management Software, in this site's order: each with what it costs, where it runs and its record score.
Meridian is aimed at cross-functional measurement teams, including marketing analysts, business users, data scientists and technical practitioners.
Cassandra suits marketing teams in ecommerce, retail, B2B, education, fintech, and charity organizations.
It suits small and growing marketing teams building and managing budgets.
Robyn suits digital and direct-response advertisers with granular data and many independent variables.
PyMC-Marketing suits analysts and teams using Python for Bayesian marketing models, budget allocation, and customer lifetime value work.
Adobe describes it for enterprise teams aligning marketing, product, and analytics around cross-channel customer data.
Keen is aimed at marketing leaders, FORTUNE 500 companies, and agencies using its planning module.
Marcom Manager is aimed at marketing departments coordinating campaigns, budgets, creative production, assets, and external partners.
Fintastic is aimed at enterprise planning teams spanning finance, revenue, workforce, marketing, IT, and executive leadership.
It suits global brands and enterprise marketing teams managing complex operations, budgets, assets, workflows, and reporting.
Measured is aimed at enterprise teams, including organizations with complex omnichannel or multinational operations.
Planful may suit finance teams coordinating financial, workforce, and operational plans or managing forecasting, consolidation, and reporting.
It is intended for organisations planning marketing investments across channels and markets.
Uptempo is aimed at enterprise marketing teams coordinating budgets, campaign plans, and performance data.
LiftLab is aimed at enterprise marketing teams measuring brand and performance spend, particularly those spending $5 million or more annually on…
Revlo Marketing is intended for hospitality operations managing marketing budgets across channels, field activities, or properties.
rex is designed for mid-market and enterprise companies, including marketing, finance and leadership teams.