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Olo GDP
New York, New York, United States
What it is
Olo GDP is a web-based customer data platform made for restaurant and hospitality brands. It combines transactional, behavioral, demographic, and offline information into profiles for both known and unknown guests. Listed inputs include point-of-sale systems, online ordering, loyalty programs, payment processors, reservations, websites, mobile apps, email, SMS, surveys, and reviews. Machine-learning analytics help brands examine acquisition, retention, visit frequency, lifetime value, and churn risk. The unified data can inform operations, business decisions, and marketing through Olo Engage and other destinations. Brands can tailor interactions using order history, dietary restrictions, visit frequency, and engagement. Olo lists OpenTable importing for segments, computed properties, campaigns, automations, and reporting, plus a Thanx integration that adds loyalty data beyond members. Olo was founded in 2005 and is headquartered in New York. Pricing is unpublished; prospects can request a demo, and an account executive may arrange limited-time access after activation.
For and against
For
- Unifies many restaurant data sources
- Profiles known and unknown guests
- Predictive churn analytics
- OpenTable and Thanx integrations
- Email and SMS activation
Against
- Pricing requires contacting sales
- No public self-service signup
- Web access only
The verdict
Olo GDP centralizes restaurant guest data and supports analytics, segmentation, and activation through Olo’s ecosystem. Access is sales-led, with pricing and trial arrangements handled through Olo.
Who it suits
It suits restaurant and hospitality brands that need unified guest profiles from restaurant-specific systems. Organizations seeking segmentation, predictive analytics, and targeted communications may find its data model relevant.
Plans and prices
Olo GDP
Pricing not published; contact sales for a demo
Read 5 Oct 2026 · olo.com
On the record
- Activation
- Unified guest data can be pushed through Olo Engage and other destinations to inform business, operations, and marketing decisions.olo.com · read 5 Oct 2026
- Analytics
- GDP provides machine learning powered predictive analytics to help understand guest behavior and proactively address churn.olo.com · read 5 Oct 2026
- Audience
- GDP is marketed to restaurant and hospitality brands, and Olo identifies Five Guys and Sonny's BBQ as customers using it.olo.com · read 5 Oct 2026
- Availability
- The GDP page offers a demo request and does not list a public download or self-service signup.olo.com · read 5 Oct 2026
- Company
- Olo says it was founded in 2005 and describes itself as an open SaaS platform with more than 450 technology partners.olo.com · read 5 Oct 2026
- Data sources
- Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews.olo.com · read 5 Oct 2026
- Guest profiles
- It merges transactional, behavioral, demographic, and offline data into unified profiles for known and unknown guests.olo.com · read 5 Oct 2026
- Integrations
- Olo says GDP can import OpenTable data for use in segments, computed properties, marketing campaigns, automations, and reporting.olo.com · read 5 Oct 2026
- Intended customers
- Olo describes GDP as purpose built for restaurant brands and says hospitality brands use it to work with restaurant specific data sources.olo.com · read 5 Oct 2026
- Loyalty integration
- Olo says a Thanx integration lets Engage GDP ingest loyalty data to provide a broader view of guests, including people who are not loyalty members.olo.com · read 5 Oct 2026
- Personalization
- Olo says brands can tailor guest interactions based on preferences such as order history, dietary restrictions, visit frequency, and engagement.olo.com · read 5 Oct 2026
- Predictive analytics
- Machine learning powered analytics help brands understand acquisition, retention, visit frequency, guest lifetime value, and churn risk.olo.com · read 5 Oct 2026
- Product
- GDP is Olo’s restaurant focused customer data platform for collecting, analyzing, and acting on guest data from restaurant systems.olo.com · read 5 Oct 2026
- Purpose
- GDP is a restaurant focused customer data platform designed to collect, analyze, and activate guest data in real time.olo.com · read 5 Oct 2026
- Security
- Olo's security policy describes encryption of personal information in transit over public networks, data segregation, platform security, disaster recovery, and at least annual program reviews.olo.com · read 5 Oct 2026
- Support
- Olo directs new prospects to its sales team and current customers to their Customer Success Manager for information about product features.olo.com · read 5 Oct 2026
- Support and sales
- The GDP page directs prospective customers to request a demo or talk to sales.olo.com · read 5 Oct 2026
- Trial access
- Olo says an account executive can arrange limited time GDP access following activation, with a custom demo walkthrough after two weeks.www2.olo.com · read 5 Oct 2026
