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MRI Engage CRM
What it is
MRI Engage CRM is a web-based hub for multifamily leasing and resident engagement. It follows leads from first inquiry through application progress, lease conversion, and renewal, keeping prospect and resident interactions on one record. Task-driven workflows prioritize and reprioritize work as calls and messages arrive. Staff can send one-to-one and one-to-many messages from a consolidated view, including SMS messaging. An AI voice agent answers and logs calls around the clock, handles routine questions, and escalates emergencies or exceptions to a person. Guest cards sync in real time with MRI PMX Residential Management, and MRI says the CRM also works with systems including Yardi. Connected products include Engage Protect, Engage Pay, and Engage Apply. Pricing is available on request through an information request or custom demo. MRI estimates implementation, onboarding, and training at approximately 60 to 90 days, depending on property count and capabilities.
For and against
For
- Tracks leads through renewal on one record
- AI agent answers and logs calls
- Task workflows reprioritize incoming work
- Supports one-to-one and one-to-many messaging
- Real-time MRI PMX synchronization
Against
- Pricing is available only on request
- Implementation may take 60 to 90 days
- Designed for multifamily property operations
The verdict
MRI Engage CRM brings lead capture, leasing workflow, messaging, contact history, and resident engagement into one web hub. Its AI call handling and property-system synchronization are central strengths, while buyers must request pricing and plan implementation time.
Who it suits
MRI Engage CRM is designed for multifamily leasing teams capturing inquiries, converting prospects, and engaging residents through renewal. It suits organizations using MRI or other supported property-management systems.
On the record
- Access
- MRI provides an Engage CRM sign-in page with email-based sign-in.login.engagecrm.cloud.mrisoftware.com · read 8 Oct 2026
- AI call handling
- Its AI leasing agent answers, logs, and escalates calls 24/7, handling routine questions and escalating emergencies and exceptions to a person.mrisoftware.com · read 8 Oct 2026
- AI voice agent
- Its AI voice agent answers and logs calls, handles routine questions, and escalates emergencies and exceptions to a person.mrisoftware.com · read 8 Oct 2026
- Company background
- MRI Software says it was founded in 1971 and is headquartered outside Cleveland, Ohio.mrisoftware.com · read 8 Oct 2026
- Implementation
- MRI estimates implementation, onboarding, and training take approximately 60 to 90 days, depending on property count and additional capabilities.mrisoftware.com · read 8 Oct 2026
- Integration
- Guest cards sync in real time with MRI PMX Residential Management, keeping leads created or updated in either system current in both.mrisoftware.com · read 8 Oct 2026
- Intended users
- MRI describes the CRM as designed for multifamily leasing teams that capture inquiries, convert prospects into leases, and engage residents through renewal.mrisoftware.com · read 8 Oct 2026
- Lead records
- The CRM keeps interactions from first inquiry through renewal on one record and tracks each prospect’s application progress.mrisoftware.com · read 8 Oct 2026
- Leasing workflows
- Task-driven workflows prioritize and reprioritize work as calls and messages arrive, with one-to-one and one-to-many messaging in a consolidated view.mrisoftware.com · read 8 Oct 2026
- Messaging
- The CRM supports one-to-one and one-to-many messaging in a consolidated view.mrisoftware.com · read 8 Oct 2026
- MRI integration
- Guest cards sync with MRI PMX Residential Management in real time, keeping leads created or updated in either system current in both.mrisoftware.com · read 8 Oct 2026
- Other property systems
- MRI says Engage CRM works with a variety of property management systems, including MRI and Yardi.mrisoftware.com · read 8 Oct 2026
- Pricing
- The product page offers a tailored demo and information request but does not state a price.mrisoftware.com · read 8 Oct 2026
- Pricing and demo
- The product page invites visitors to request information or book a custom demo and does not state a price.mrisoftware.com · read 8 Oct 2026
- Purpose
- MRI Engage CRM is a multifamily leasing and resident engagement hub covering leads from inquiry through renewal.mrisoftware.com · read 8 Oct 2026
- Related products
- MRI presents Engage Protect screening, Engage Pay rent payments, and Engage Apply leasing and resident portals as connected parts of its front-office suite.mrisoftware.com · read 8 Oct 2026
- Support
- MRI lists Engage CRM support by phone on weekdays and weekends, with hours of 8:00 AM to 8:00 PM ET Monday through Friday and 10:00 AM to 6:00 PM ET Saturday and Sunday.mrisoftware.com · read 8 Oct 2026
- Unified record
- The CRM keeps prospect and resident interactions on one record and tracks each prospect’s progress through the application.mrisoftware.com · read 8 Oct 2026
