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mParticle
What it is
mParticle is a customer data platform that gathers information about customer activity and identity, organizes it, and sends it to analytics, testing, marketing automation, and data warehousing tools. Its ID Sync feature matches identities across activities to assemble a unified user profile. Teams can use the Data Catalog to find duplicate or inconsistently named data points and annotate them with tags and descriptions. The platform connects with marketing, analytics, and data warehousing solutions across categories such as advertising, privacy, security, and marketing. Listed client SDKs cover Android, iOS, web, Alexa, AMP, Cordova, Fire TV, Flutter, React Native, Roku, Unity, and Xbox; developer APIs cover events, profiles, identity sync, data planning, data subject requests, and platform configuration. mParticle lists real-time profiles, identity resolution, and audience activation. Pricing is on request and usage-based: a contract sets billing-item unit prices, while prepaid credits are consumed each billing period. The credit commitment affects the discount tier. Listed compliance certifications include SOC 2 Type 2 and ISO-27001, alongside GDPR and CCPA.
For and against
For
- Combines event data and user identity data.
- ID Sync builds profiles across user activities.
- Data Catalog flags duplicate and inconsistently named data points.
- SDKs and APIs span numerous platforms and functions.
- Lists real-time profiles and audience activation.
Against
- Pricing is on request.
- Unit prices and credit commitments are contract-specific.
- Usage draws down prepaid credits each billing period.
The verdict
mParticle brings customer data organization, identity matching, and integrations into one platform. Its usage-based contract structure means billing details depend on the selected items and credit commitment.
Who it suits
It suits teams that need to consolidate customer event and identity data and connect it to marketing, analytics, or warehousing tools. Developers can use its listed SDKs and APIs across a range of platforms.
Plans and prices
Value-based pricing
Usage is metered across events, audiences, and other billing items · Credit commitment and unit prices are contract-specific
Read 4 Oct 2026 · docs.mparticle.com
On the record
- APIs
- The developer documentation lists APIs for events, profiles, identity sync, data planning, data subject requests, and platform configuration, among others.docs.mparticle.com · read 4 Oct 2026
- Data quality
- The Data Catalog helps teams find duplicated or inconsistently named data points and add tags, descriptions, and other annotations.docs.mparticle.com · read 4 Oct 2026
- Data types
- The platform collects event data about what users do and user data about who they are.docs.mparticle.com · read 4 Oct 2026
- Identity
- ID Sync matches and resolves identities to build a single user profile across user activities.docs.mparticle.com · read 4 Oct 2026
- Integrations
- mParticle connects customer data to marketing, analytics, and data warehousing solutions, with integration categories including advertising, analytics, privacy, security, and marketing.docs.mparticle.com · read 4 Oct 2026
- Pricing limits
- The contract specifies a unit price for each billing item, and the credit commitment affects the available discount tier.docs.mparticle.com · read 4 Oct 2026
- Privacy controls
- The developer documentation lists a Data Subject Request API for GDPR and CCPA requests, and the support security page describes data deletion, rectification, and suppression APIs.docs.mparticle.com · read 4 Oct 2026
- Product
- mParticle is a customer data platform for collecting and organizing customer data, then forwarding it to analytics, testing, marketing automation, and data warehousing tools.docs.mparticle.com · read 4 Oct 2026
- SDKs
- Client SDKs are listed for Android, iOS, web, Alexa, AMP, Cordova, Fire TV, Flutter, React Native, Roku, Unity, and Xbox.docs.mparticle.com · read 4 Oct 2026
- Security certifications
- mParticle’s compliance portal lists SOC 2 Type 2, ISO-27001, GDPR, and CCPA.trust.mparticle.com · read 4 Oct 2026
- Support
- Customers can submit support tickets with organization, account, workspace, and issue severity details through mParticle’s support form.support.mparticle.com · read 4 Oct 2026
- Usage pricing
- Value-based pricing meters usage across billing items such as events and audiences and draws down prepaid mParticle Credits each billing period.docs.mparticle.com · read 4 Oct 2026
