Luma
Luma · San Francisco, California, United States · founded 2020
What it is
Luma is an event platform for handling registration, ticketing, attendee communications, and on-site check-in. It includes registration forms, an agenda builder, speaker profiles, attendee login, an attendee app, and attendee email. Hosts can use it on the web, iOS, and Android. The free plan allows unlimited events and guests per event, with 500 invitations or newsletters per week and three calendar admins. Luma Plus costs $59 a month, billed annually, and includes 5,000 invitations and newsletters per week and five calendar admins. Annual-billed add-ons provide 10,000 weekly sends for $50 a month, 25,000 for $200 a month, 50,000 for $400 a month, 75,000 for $600 a month, or 100,000 for $800 a month. An Enterprise plan is available by contacting Luma, with no price listed. Luma does not offer a custom domain. Its maker is headquartered in San Francisco, California.
For and against
For
- Free plan allows unlimited events and guests per event.
- Includes registration, ticketing, and on-site check-in.
- Agenda builder, speaker profiles, and attendee app included.
- Available on web, iOS, and Android.
Against
- Free plan is limited to 500 weekly invitations or newsletters.
- Free plan allows three calendar admins.
- Custom domains are not offered.
- Paid plans and add-ons are billed annually.
The verdict
Luma covers event registration through on-site check-in and provides attendee-facing tools across web and mobile. The free plan has unlimited events and guests, but hosts should account for its weekly sending and admin limits.
Who it suits
Luma suits event hosts who need registration, ticketing, attendee communications, and on-site check-in. The free plan may fit organizers working within its weekly invitation and newsletter allowance and admin limit.
Plans and prices
Luma Free
Unlimited events · Unlimited guests per event · 500 invitations or newsletters per week · 3 calendar admins
Read 22 Sep 2026 · luma.com
Luma Plus
5,000 invites/newsletters per week · 0% platform fee · 5 calendar admins · Zapier automation
Read 14 Oct 2026 · luma.com
10,000 weekly sends add-on
10,000 weekly sends
Read 22 Sep 2026 · luma.com
25,000 weekly sends add-on
25,000 weekly sends
Read 22 Sep 2026 · luma.com
50,000 weekly sends add-on
50,000 weekly sends
Read 22 Sep 2026 · luma.com
75,000 weekly sends add-on
75,000 weekly sends
Read 22 Sep 2026 · luma.com
100,000 weekly sends add-on
100,000 weekly sends
Read 22 Sep 2026 · luma.com
Luma
Unlimited events · unlimited guests per event · 500 invites/newsletters per week · up to 3 calendar admins
Read 14 Oct 2026 · luma.com
Luma Plus 10,000 weekly sends add-on
10,000 weekly invite/newsletter sends
Read 14 Oct 2026 · luma.com
On the record
- API capabilities
- The API documentation covers programmatic event, guest, invitation, email, membership, registration, waitlist, and analytics management.help.luma.com · read 14 Oct 2026
- App privacy disclosure
- Google Play says the Android app may share app activity and app information/performance with third parties and may collect personal and financial information.play.google.com · read 14 Oct 2026
- Attendee app
- Yesluma.com · read 22 Sep 2026
- Check-in
- Hosts can scan ticket QR codes or search attendees by name, with cohosts able to help manage check-in.play.google.com · read 14 Oct 2026
- Company founding
- Crunchbase says Luma was incorporated in 2020 and based in San Francisco, California.crunchbase.com · read 14 Oct 2026
- Company legal name
- Crunchbase lists the legal name as Luma, Inc., with Danqing Liu and Victor Pontis as founders.crunchbase.com · read 14 Oct 2026
- Company scale at funding
- The 2020 funding report said Luma had more than 10,000 hosts and over 500,000 attendees, and expected to hire three additional people by year-end.news.crunchbase.com · read 14 Oct 2026
- Documentation
- Luma publishes a Help Center, API reference, endpoint examples, API conventions, format guides, and troubleshooting material.docs.luma.com · read 14 Oct 2026
- Attendee email
- Yesluma.com · read 22 Sep 2026
- Embedding
- Hosts can embed a registration button or event page, pass coupons and campaign parameters, preselect tickets, and forward purchase events to Google Analytics.help.luma.com · read 14 Oct 2026
- Event discovery
- The service provides a curated discovery feed for nearby technology, crypto, wellness, social, and community events.play.google.com · read 14 Oct 2026
- Event pages
- Hosts can create event pages with a cover image, name, location, time, description, theme, font, and accent color.help.luma.com · read 14 Oct 2026
- Funding
- Crunchbase News reported on December 7, 2020 that Luma raised a first $3 million seed round led by Maven Ventures and Venrock.news.crunchbase.com · read 14 Oct 2026
- Google Play app distribution
- The Android listing shows 100K+ downloads and identifies the developer as Luma Labs, Inc.play.google.com · read 14 Oct 2026
- Guest management
- The guest list supports status filtering, bulk updates, CSV export, approvals, refunds, waitlist handling, and QR check-in.help.luma.com · read 14 Oct 2026
- Integrations
- Official integrations include Zapier and Zoom attendance tracking; Enterprise adds native HubSpot and Salesforce integrations.help.luma.com · read 14 Oct 2026
- Invitations
- Luma sends invitations and newsletters through email, SMS, push notifications, and WhatsApp on supported plans.luma.com · read 14 Oct 2026
- Licence and hosting
- The reviewed documentation describes a hosted commercial service and API; it does not publish an open-source licence or self-hosting package.docs.luma.com · read 14 Oct 2026
