Luma pricing

Luma Free

Unlimited events · Unlimited guests per event · 500 invitations or newsletters per week · 3 calendar admins

Read 22 Sep 2026 · luma.com

Luma Plus

annually

5,000 invites/newsletters per week · 0% platform fee · 5 calendar admins · Zapier automation · API access · priority support

Read 14 Oct 2026 · luma.com

10,000 weekly sends add-on

Billed annually

10,000 weekly sends

Read 22 Sep 2026 · luma.com

25,000 weekly sends add-on

Billed annually

25,000 weekly sends

Read 22 Sep 2026 · luma.com

50,000 weekly sends add-on

Billed annually

50,000 weekly sends

Read 22 Sep 2026 · luma.com

75,000 weekly sends add-on

Billed annually

75,000 weekly sends

Read 22 Sep 2026 · luma.com

100,000 weekly sends add-on

Billed annually

100,000 weekly sends

Read 22 Sep 2026 · luma.com

Luma

forever

Unlimited events · unlimited guests per event · 500 invites/newsletters per week · up to 3 calendar admins · 5% platform fee on paid events

Read 14 Oct 2026 · luma.com

Luma Plus 10,000 weekly sends add-on

annually

10,000 weekly invite/newsletter sends

Read 14 Oct 2026 · luma.com

Luma Plus 25,000 weekly sends add-on

annually

25,000 weekly invite/newsletter sends

Read 14 Oct 2026 · luma.com

Luma Plus 50,000 weekly sends add-on

annually

50,000 weekly invite/newsletter sends

Read 14 Oct 2026 · luma.com

Luma Plus 75,000 weekly sends add-on

annually

75,000 weekly invite/newsletter sends

Read 14 Oct 2026 · luma.com

Luma Plus 100,000 weekly sends add-on

annually

100,000 weekly invite/newsletter sends

Read 14 Oct 2026 · luma.com

Enterprise

Organization account · SSO · advanced integrations · additional APIs · custom-built features

Read 14 Oct 2026 · luma.com