Loga

Loga combines CRM and loyalty tools with e-commerce features, including points and rewards, coupons, an online store, booking, and customer insights. Businesses can create electronic membership cards, while customers can earn points on purchases, track reward progress on mobile devices, or collect points by scanning a QR code. The feature list also includes e-coupons, multi-tier memberships, analytics dashboards, and chat. Businesses can send offers and promotions through push notifications without extra charges. Loga is optimized for LINE Official Account; its maker says customers can use a merchant’s membership card through that account without downloading an app. The Loga API can connect POS and e-commerce systems, and the service can connect with POS, payment gateways, and delivery providers. The company also says it can create branded iOS and Android apps using selected Loga features. The free plan allows 100 members and one admin, with one reward and one coupon listed. Paid plans start at 490 THB a month for Starter, which lists 1,000 members and five admins.

Loga combines customer loyalty and commerce tools, with plans ranging from a limited free tier to paid options. The free plan has specific member, admin, reward, and coupon limits.

Loga suits businesses looking to combine loyalty programs, customer tools, and e-commerce features. Its LINE Official Account support may suit merchants whose customers want to use membership cards through LINE without downloading another app.

Overview

Loga is a customer loyalty and commerce platform for merchants that want memberships, rewards, and customer services in one system. It is best suited to businesses building a loyalty program around mobile or LINE, while very small programs can start on the free tier. Its breadth is useful, but member, staff, reward, and coupon caps make plan choice consequential.

Loga is a Metamedia Technology company based in Bangkok, Thailand.

Key features

Memberships and promotions

Businesses can create electronic membership cards, and customers can earn points on purchases, track progress on mobile devices, and collect points by scanning a QR code. E-coupons, referral rewards, and tiered memberships offer more ways to shape a loyalty program than a single points balance. The trade-off is that the least expensive plans sharply restrict how many rewards and coupons merchants can run at once.

Push notifications for offers and promotions carry no extra charge, which is useful for regular campaigns without a per-send fee. For merchants using LINE Official Account, customers can access the membership card there without downloading a separate app. LINE integration is included on the Pro-Gold and Pro-Platinum plans, so businesses that need that specific customer path must budget for a higher tier.

Commerce, service, and connections

Loga combines loyalty with an online store, booking, analytics dashboards, and chat. This is a stronger fit for merchants that want customer activity and service tools alongside rewards than for those seeking only a basic digital punch card. The platform can connect to POS, payment gateways, and delivery providers through its API; the API page presents a Swagger UI, while actual connection work may still require technical resources. Loga also says it can create branded iOS and Android apps using selected features, giving businesses a branded option beyond LINE access.

Pricing

Loga uses a freemium model. The Free plan costs nothing and allows 100 members and one admin, with one reward and one coupon. That is a low-risk way to begin a small program, but the limited capacity leaves little room for a larger team or a varied offer calendar.

Starter costs 490 THB a month, billed ฿ 490 /Month or ฿ 5,290 /year. It raises the allowance to 1,000 members and five admins, while keeping one reward and allowing three coupons. It fits a small merchant that needs more member capacity but can work within a single reward structure.

Silver costs 990 THB a month, billed ฿ 990 /Month or ฿ 10,690 /year. Its limits are 3,000 members, 10 admins, one membership level, five rewards, and five coupons. The added reward capacity makes it a more practical choice for merchants running multiple incentives, though one level constrains segmentation.

Pro-Gold costs 1,590 THB a month, billed ฿ 1,590 /Month or ฿ 17,170 /year. It supports 10,000 members, 20 admins, three levels, LINE integration, and three hours of marketing support. Member and points import are included from Starter upward; member and transaction export are listed for Pro-Gold and Pro-Platinum, making Gold the entry point for those export tools.

Pro-Platinum costs 3,290 THB a month, billed ฿ 3,290 /Month or ฿ 36,000 /year. It raises capacity to 30,000 members, 50 admins, and 10 levels, while including LINE integration and six hours of marketing support. It is aimed at larger programs needing more staff access and membership segmentation; smaller merchants may pay for capacity they do not need. The annual amounts are lower than paying the monthly rate for twelve months, but the listed plan terms do not state a trial or renewal policy.

Platforms

Loga supports Android, iOS, web, and API access. Its LINE membership-card access can also spare customers from installing a separate app when they use a merchant's LINE Official Account.

Who it's for

Loga suits merchants that want loyalty mechanics tied to commerce, booking, and customer tools, especially businesses already using LINE Official Account or connecting POS and delivery systems. The free plan is sensible for a small trial program; growing teams should compare the member, admin, reward, and coupon ceilings before committing. A business that needs only a simple loyalty card may find the wider platform unnecessary.

Pros and cons

• Pros: Points, digital cards, coupons, tiered memberships, and referral rewards support several loyalty approaches in one platform.
• Pros: Push promotions have no extra charge, and LINE integration gives customers a way to use membership cards without installing another app.
• Pros: POS, payment, and delivery connections through the API extend the platform beyond standalone rewards.
• Cons: The free tier caps programs at 100 members, one admin, one reward, and one coupon, limiting both scale and campaign variety.
• Cons: LINE integration appears only on Pro-Gold and Pro-Platinum, so merchants that require it cannot use the lower paid tiers.
• Cons: Data export and marketing support are reserved for the two highest plans, which may push businesses needing those tools to a more expensive tier.

Alternatives

For a broader category comparison, browse Restaurant Loyalty Software. Consider Como Sense if you prefer a paid option on Android, iOS, and API platforms; Hang if you want a paid service spanning Android, iOS, API, and web; or PAR Engagement for a paid option on those same platforms.

CardFree Loyalty is worth considering if you want to pay only for the functionality you need, with pricing arranged through a demo. Incentivio is another paid choice, but it has no free plan or trial. If you want a paid loyalty service with a free trial and a published entry plan, Loyalzoo offers GROW at $77 a month, including points- or stamp-based loyalty, basic SMS, email and push marketing, subscriptions, and memberships.

Preferred Patron may suit a business comparing paid plans that include a Small Business tier for 1–3 locations at $29 a month under an annual agreement paid monthly; month-to-month terms cost 40% more. Thanx is a paid alternative with enterprise pricing by quote based on restaurant count, average unit volume, and platform capabilities, offered to companies in the USA and Canada.

Verdict

Choose Loga if your business wants loyalty, customer-facing commerce tools, and LINE access in one platform, with a free entry point and room to scale across paid tiers. Look elsewhere if your program is simple, your budget cannot accommodate the higher tiers needed for LINE or data exports, or you do not need the broader commerce and service tools.