91Leads CRM

Overview

91Leads CRM is a cloud-based system for collecting, assigning, and following up on sales leads, with calling and business-operation tools alongside the pipeline. It is best suited to Indian startups and SMBs managing inquiries across several channels. The low entry price is appealing, but GST and separately priced modules can make the monthly cost less straightforward.

Key features

Lead capture spans Meta Ads, websites, WhatsApp, IndiaMART, Justdial, and other sources. Teams can work leads in list or pipeline views, add custom fields, review lead history, bulk upload records, and use admin tools. Routing rules, territory routing, round-robin assignment, and lead qualification give teams with multiple reps useful ways to organize ownership and prioritize follow-up.

Automation includes AI lead scoring, automated nurturing, drip campaigns, behavior-based triggers, and A/B testing. That range should suit teams coordinating repeat outreach, but CRM Basic's price alone does not establish that every automation capability is included. Named integrations include Facebook Lead Ads, Google Sheets, APIs, webhooks, and property marketplaces such as Housing.com, Magicbricks, 99acres, and NoBroker, in addition to WhatsApp, IndiaMART, and Justdial.

Calling offers one-click dialing, reminders, call tracking, and recordings. Recordings require a paid add-on, are kept for three months, and come with a minimum three-month billing commitment. The wider feature set also covers tasks, inventory, invoicing, expenses, and attendance; these make the CRM relevant to businesses wanting operational tools nearby, but multiple modules carry separate charges.

The mobile CRM provides real-time notifications, in-app calling, and email, but requires an internet connection. The privacy policy describes SSL/TLS encryption in transit, encrypted storage, security audits and monitoring, and multi-factor authentication options, while acknowledging that absolute security cannot be guaranteed. 91Leads acts as processor for customer data held for business clients, which remain the controllers.

Pricing

CRM Basic costs ₹199.00 per month per active user, with 18% GST added. It includes mobile app access and email and chat support. There is no free CRM plan; the trial lasts seven days, requires no card, and can be cancelled anytime. This entry price suits a small team trying the core service, but teams should budget for GST and any modules they need.

Several add-ons cost ₹199.00 per month per company: Quotation, Expense Management, Task Management, and Invoicing. Attendance add-on and Logo Update add-on each cost ₹99.00 per month per user. White Label Service costs ₹199.00 per month, billed every six months, with a five-user minimum; the minimum starts at ₹5,970 + GST for five users over six months. These options let businesses add specific functions, but the separate billing means a bundle of operational needs will cost more than the base rate.

Call Recording add-on costs ₹299.00 per month and requires at least three months of billing; recordings remain stored for three months, and the add-on includes priority support. Video Call Meeting is free for 1,000 minutes each calendar month. After that, minutes cost ₹0.20 per minute + GST, with a minimum top-up of 1,000 minutes for ₹200 + GST; unused minutes do not carry forward. Teams that rely on calls should account for both the recording commitment and the meeting-minute terms.

Platforms

91Leads supports Android, iOS, web, and API access. Mobile access is useful for field teams that need notifications and in-app calling, provided they have an internet connection.

Who it's for

This is a practical fit for Indian startups and SMBs, including founders, sales managers, and field teams, especially those collecting leads from local directories, property marketplaces, and messaging channels. Teams with established needs for routing, qualification, and recurring follow-up can make use of its sales workflow breadth. Businesses seeking a CRM with one predictable all-in price, or mobile work without internet access, should look elsewhere.

Pros and cons

• Pro: Lead capture covers several relevant Indian channels and marketplaces, reducing the need to treat each inquiry source as a separate workflow.
• Pro: Routing, territory assignment, round-robin distribution, and qualification support teams that divide inbound leads among multiple reps.
• Pro: The seven-day, no-card trial gives teams a way to assess the service before committing.
• Con: CRM Basic is per active user and subject to 18% GST; core operations such as tasks, invoicing, and expenses are separately priced add-ons.
• Con: Call recording has a three-month minimum billing term and only three months of storage.
• Con: Mobile use requires an internet connection, limiting its fit for teams working offline.

Alternatives

For a free starting point, Mixdesk has a free plan with 10 conversations, 10 connected channel accounts, 100 translation characters, and no AI messages; its Essential plan is $49.00 USD per month. Choose it when those free-tier caps suit your needs better than a per-user CRM subscription.

boberdoo is a paid option with no free trial; its Ramp-up Promotion is $500.00 USD per month for three months, plus a $250 setup fee, before standard monthly pricing billed in arrears. Consider it when its promotion and unlimited platform volume fit your requirements.

Bluebird Route starts at $600.00 USD per month on an annual contract for 100 seat licenses and up to 100 leads per month, or $5,995.00 USD per year on its annual plan. It may suit buyers seeking that defined seat-and-lead allowance rather than 91Leads' per-active-user base plan.

SalesExec is a paid alternative with a free trial; its listed additional active user costs $72.00 USD per month, and it offers an Unlimited Dialing Plan. Consider it if those user or dialing terms are a better match.

Badger Lead Routing is another option.

Cargo offers a free plan with 100 credits, up to 100 enrichment credits, 10K orchestration steps, 100K storage inserts, and community support. Choose it if a credit-based free plan suits your routing and orchestration needs.

Gradient Works has a free plan with 1,000 credits, five rep users, one Carve scenario, Market Map, basic Bookbuilder, and analytics. It is worth considering if those free-tier tools and limits fit.

InstaChime offers a free plan with one workspace, two users, 50 leads per month, basic routing, email alerts, and a live lead dashboard. That is a relevant alternative for teams whose needs fit within those caps.

For more products in the category, browse Lead Routing Software.

Verdict

91Leads CRM is a strong candidate for Indian startups and SMBs that need to gather leads from varied channels, route them among reps, and coordinate follow-up with calling and operational tools. Its low per-active-user starting price and broad workflow coverage are the main reasons to choose it. Look elsewhere if you need those modules included in one predictable price, or if offline mobile access and shorter recording commitments matter more.