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InsightLab
Vancouver, Canada
What it is
InsightLab is a web platform for analyzing qualitative data from conversations and surveys so teams can identify insights. Its digital research agents conduct interviews with follow-up questions, while users can examine surveys, interviews, customer touchpoints, sales calls, and audio or video recordings. Uploaded recordings and transcripts can be queried for answers, references, and clips from source material. The platform can generate themes, support custom coding, and provide editable, exportable theme boards. Surveys can speak and analyze 70 languages through text or voice. Insight Pipelines import Intercom and Zendesk tickets, Reddit, surveys, and CSV files; they organize feedback by topic, support custom buckets, and send recurring reports to email or Slack. InsightLab says customer data remains customer-owned, is not sold or used to train AI models, and is stored on SOC2- and ISO 27001-certified servers. A free plan costs nothing and includes 100 tickets monthly. Paid plans start at $15 a month, with a 3-day trial noted; the listed Business plan is $49 monthly.
For and against
For
- AI agents conduct follow-up interviews
- Analyzes audio, video, surveys, and transcripts
- Supports 70 survey languages
- Imports Intercom, Zendesk, Reddit, and CSV
- Customer data is not used to train AI
Against
- Basic plan limits audio to 25 hours monthly
- Business plan costs $49 a month
- No moderated interviews
The verdict
InsightLab combines AI-assisted interviews, qualitative analysis, and feedback pipelines with free and paid plans. Its limits, plan costs, and unmoderated interview approach are important considerations for research teams.
Who it suits
It suits product managers, insight teams, startups, researchers, and agencies conducting qualitative or continuous research. Teams needing AI interviews, multilingual surveys, and recurring feedback reports may benefit from its web workflow.
Plans and prices
Free
100 tickets/month · Intercom, Zendesk and CSV import · basic charts and reports · scheduled Email and Slack reporting
Read 1 Oct 2026 · getinsightlab.com
Basic plan
1000 lines of open ended survey responses · 25 hours of audio/month · 300 AI-Powered Interviews/month · focus groups up to 10 people
Read 1 Oct 2026 · getinsightlab.com
Business plan
5000 lines of open ended survey responses · 50 hours of audio/month · 1000 AI-Powered Interviews/month · focus groups up to 10 people
Read 1 Oct 2026 · getinsightlab.com
Enterprise plan
Unlimited smart bucketing · Intercom, Zendesk and CSV import · customized report generation · personalized and priority service
Read 1 Oct 2026 · getinsightlab.com
On the record
- AI interviews
- The platform uses digital research agents to conduct qualitative interviews with follow-up questions.getinsightlab.com · read 1 Oct 2026
- Cancel-flow installation
- InsightLab says its cancel flow can be embedded in an app in less than five minutes.getinsightlab.com · read 1 Oct 2026
- Company mission
- InsightLab's stated mission is to help people invent things that matter by enabling qualitative user research at scale.getinsightlab.com · read 1 Oct 2026
- Data ownership
- InsightLab says customer data belongs to the customer and is never sold or used to train AI models.getinsightlab.com · read 1 Oct 2026
- Data types
- Users can analyze surveys, user interviews, customer touchpoints, sales calls, audio recordings and video recordings.getinsightlab.com · read 1 Oct 2026
- Languages
- InsightLab says its surveys can speak and analyze 70 different languages through text or voice.getinsightlab.com · read 1 Oct 2026
- Pipeline imports
- Insight Pipelines import Intercom and Zendesk tickets, Reddit, surveys and other data, with CSV import also listed on pricing.getinsightlab.com · read 1 Oct 2026
- Product purpose
- InsightLab analyzes qualitative data from conversations and surveys to help teams find insights.getinsightlab.com · read 1 Oct 2026
- Querying
- Users can upload audio, video and transcripts, ask questions about the dataset, and receive references and clips from the original data.getinsightlab.com · read 1 Oct 2026
- Reporting integrations
- Insight Pipelines can send recurring reports to email or Slack.getinsightlab.com · read 1 Oct 2026
- Security
- InsightLab says customer data is securely stored on SOC2 and ISO 27001 certified servers.getinsightlab.com · read 1 Oct 2026
- Semantic bucketing
- The pipeline organizes feedback by topic rather than keyword and supports custom buckets based on examples and descriptions.getinsightlab.com · read 1 Oct 2026
- Support
- The plans include email support, priority email support, or personalized and priority service depending on the plan.getinsightlab.com · read 1 Oct 2026
- Target users
- InsightLab says it is for product managers, insight teams, startups, researchers and agencies seeking consumer insights.getinsightlab.com · read 1 Oct 2026
- Thematic analysis
- InsightLab can auto-generate themes, let users customize coding, and allow theme boards to be edited and exported.getinsightlab.com · read 1 Oct 2026
