Inrō
What it is
Inrō is an Instagram-first DM automation and AI Agent platform that turns comments, story replies, mentions, and direct messages into qualified conversations and sales. Its AI Agent answers questions, qualifies leads, recommends offers, sends booking or checkout links, and follows up in a brand’s tone. Scenarios can start from Instagram activity, referral links, or other events, then send messages, share links, collect data, or hand conversations to AI. Campaigns support scheduled broadcasts and multi-step sequences for selected contacts. Inrō also creates, schedules, and publishes Instagram posts, reels, and stories with captions, tags, locations, alt text, and reel covers. Integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API, and Meta Pixel, with more through Make. It provides a versioned REST API, webhooks, and an MCP server. The browser-based service requires no installation. A free plan is available; paid plans start at €12.99/mo with a 14-day trial.
For and against
For
- AI Agent handles qualification and follow-up
- Automations start from Instagram interactions
- Scheduled broadcasts and multi-step campaigns
- Publishing tools cover posts, reels, and stories
- Browser-based with no installation
Against
- Free plan limits active contacts and automations
- REST API cannot read inbox history
- Free plan supports one user
The verdict
Inrō brings Instagram conversations, AI responses, campaigns, publishing, and business integrations into a browser-based workspace. Its free tier is constrained, while broader contact, team, and API capabilities begin with paid plans.
Who it suits
It suits direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants, and agencies using Instagram for lead capture or sales. Teams can also connect commerce, booking, event, and automation tools.
Plans and prices
Free
100 active contacts/month · 50 AI Agent credits · 3 active automations · 3 campaigns/month
Read 1 Oct 2026 · inro.social
Pro
Unlimited contact activations · up to 10 team members · unlimited AI Agent usage · API and MCP access
Read 1 Oct 2026 · inro.social
Managed Account
Done-for-you setup and management
Read 1 Oct 2026 · inro.social
Annual Pro
10,000 contact activations/month · no metered overage · unlimited team members
Read 1 Oct 2026 · inro.social
On the record
- AI Agent
- The conversational AI Agent answers questions, qualifies leads, recommends offers, sends booking or checkout links, and follows up in the brand’s tone of voice.inro.social · read 1 Oct 2026
- API and MCP
- Inrō provides a versioned public REST API, webhooks and an MCP server that lets assistants such as Claude or ChatGPT manage contacts, automations, campaigns, the AI Agent and content publishing.inro.social · read 1 Oct 2026
- API limits
- The REST API allows 20 requests per second, 1,000 per minute, 10,000 per hour and 100,000 per day per organization, and it cannot read inbox history.inro.social · read 1 Oct 2026
- Audience
- Inrō is built for direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants and agencies.inro.social · read 1 Oct 2026
- Campaigns
- Campaigns send scheduled, targeted broadcast-style DMs or multi-step sequences to selected contacts.help.inro.social · read 1 Oct 2026
- Compliance
- Inrō states that it is GDPR compliant, retains customer data for 24 months, isolates organization data with row-level security, encrypts OAuth tokens and integration keys at rest, and supports export and deletion.inro.social · read 1 Oct 2026
- Content publishing
- Inrō creates, schedules and publishes Instagram posts, reels and stories, including captions, tags, locations, alt text and reel covers.inro.social · read 1 Oct 2026
- Integrations
- Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API and Meta Pixel, with thousands more through Make.inro.social · read 1 Oct 2026
- Product
- Inrō is an Instagram-first DM automation and AI Agent platform that turns comments, story replies, mentions and DMs into qualified conversations and sales.inro.social · read 1 Oct 2026
- Scenarios
- Scenarios can trigger from comments, story replies, DMs, referral links and other events, then run automated actions such as messages, links, data collection or AI handoff.help.inro.social · read 1 Oct 2026
- Security
- Inrō is a Meta Tech Provider and runs on Meta’s official Instagram API rather than unofficial browser automation.inro.social · read 1 Oct 2026
- Support
- The support email listed by Inrō is [email protected].inro.social · read 1 Oct 2026
- Web app
- Inrō is web-based, runs in any browser and has nothing to download or install.inro.social · read 1 Oct 2026
