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Gupshup
Gupshup · Cupertino, California, United States · founded 2004
What it is
Gupshup provides conversational AI for marketing, commerce, and support automation. Its agents use real-time conversational context and can take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can configure engagement rules, business tools, guardrails, and a trusted source of truth, with complex cases escalated to human support. Listed channels include WhatsApp, Instagram, SMS, web and app, RCS, and voice. The platform supports trigger campaigns and drip journeys, with metrics for measuring their performance. Listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze; Gupshup also describes custom connections and more than 500 plug-and-play integrations across support, payments, CRM, and commerce. It is available through web and API. Self-serve WhatsApp pricing lists a $0.001 USD per-message Gupshup fee; WhatsApp fees are billed at actuals, and enterprise pricing requires contacting Gupshup.
For and against
For
- Agents can take actions using conversational context.
- Complex cases can be escalated to human support.
- Trigger campaigns and drip journeys include performance metrics.
- More than 500 plug-and-play integrations are listed.
- Visual flow builder and AI bot generation are available.
Against
- Self-serve WhatsApp use carries a $0.001 USD per-message Gupshup fee.
- WhatsApp fees are billed at actuals.
- Enterprise pricing requires contacting Gupshup.
The verdict
Gupshup combines conversational agents, campaigns, channel support, and human handoff for marketing, commerce, and customer support. For self-serve WhatsApp, account for both the per-message Gupshup fee and WhatsApp fees billed at actuals.
Who it suits
Gupshup suits marketing, performance marketing, commerce and growth, and customer support and CX teams. It supports organizations seeking conversational automation across listed messaging, web, app, and voice channels.
Plans and prices
Gupshup messaging fee
Applicable to all messages
Read 20 Sep 2026 · gupshup.ai
WhatsApp API Self-Serve
Template outgoing text $0.0010/message · session outgoing/incoming text $0.0010/message · voice $0.0001/second · first 1,000 service messages free of WhatsApp fees
Read 14 Oct 2026 · gupshup.ai
WhatsApp API Self Serve
Template messages: $0.001 each · Session messages: $0.001 each · Media over 64KB: free · WhatsApp fees vary by message type and country
Read 30 Sep 2026 · gupshup.ai
Enterprise
Enterprise features and pricing require contacting Gupshup
Read 14 Oct 2026 · gupshup.ai
On the record
- Agent controls
- Users can configure agents with engagement rules, business tools, guardrails, and a trusted source of truth.gupshup.ai · read 30 Sep 2026
- AI agents
- Its AI agents automate customer conversations, qualify leads, recommend products, support bookings and escalate complex cases to people.gupshup.ai · read 14 Oct 2026
- AI bot generation
- Yesgupshup.ai · read 20 Sep 2026
- API
- The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication.docs.gupshup.io · read 14 Oct 2026
- App-store result
- A Google Play listing titled “GupShup: Talk to make friend” is published by avente and is a consumer chat app, not Gupshup's business platform.play.google.com · read 14 Oct 2026
- Campaign automation
- Campaign Manager can target audiences and trigger journeys from events such as reads, clicks, carts and orders.gupshup.ai · read 14 Oct 2026
- Campaigns and analytics
- It supports trigger campaigns and drip journeys and provides metrics for measuring campaign and journey performance.gupshup.ai · read 30 Sep 2026
- Channels
- The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS.gupshup.ai · read 14 Oct 2026
- Commercial limits
- Terms state that fees and API limits can vary by usage, may change, and that Gupshup may throttle or stop API access.gupshup.ai · read 14 Oct 2026
- Company size
- LinkedIn lists Gupshup as a privately held company with 1,001–5,000 employees and San Francisco headquarters.linkedin.com · read 14 Oct 2026
- Conversation Builder
- Conversation Builder is a no-code tool with prompts, guardrails and drag-and-drop journey design for several industry templates.gupshup.ai · read 14 Oct 2026
- Deployment channels
- multichannelgupshup.ai · read 20 Sep 2026
- Developer documentation
- The documentation hub includes product guides, API references, changelogs, WhatsApp Self-Serve, Bot Platform, Bot Studio, analytics, SMS, RCS and integration guides.docs.gupshup.io · read 14 Oct 2026
- Funding 2021
- BusinessWire reported a $100 million Tiger Global investment in April 2021 at a $1.4 billion valuation.businesswire.com · read 14 Oct 2026
- Funding 2025
- Gupshup announced more than $60 million of equity and debt funding from Globespan Capital Partners and EvolutionX on July 23, 2025.gupshup.ai · read 14 Oct 2026
- Hosted service
- The documentation describes WhatsApp Self-Serve as a web application accessed by signing in, with no self-hosting instructions.docs.gupshup.io · read 14 Oct 2026
- Human handoff
- Yesgupshup.ai · read 20 Sep 2026
- Human support
- AI conversations can escalate complex cases to human support teams.gupshup.ai · read 30 Sep 2026
