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IndieLaunch

What it is

IndieLaunch is a web service for indie developers who want structured playtesting with their own communities and a view of how testers convert into Steam reviews. A developer creates a round by naming the game, adding a build link or download key, and selecting feedback focus areas. Testers use a shareable invite link without making an account. Feedback is grouped into Bugs, Suggestions, and Praise, with custom questions available. A Discord bot accepts /feedback submissions and screenshot attachments, while Steam sign-in supports the review tracker. The tracker reports aggregate conversion; Pro adds individual reviewer details and a list of testers available for outreach. Free includes unlimited rounds, CSV export, and shareable reports. Pro adds Steam key distribution and Steam data in summary emails. The site says a round can be set up in two minutes. Free costs nothing, billed $0/forever; Pro costs $12 a month, billed $12/month.

For and against

For

  • Unlimited rounds on the Free plan
  • Testers can respond without accounts
  • Discord feedback supports screenshots
  • CSV export and shareable reports
  • Tracks aggregate Steam review conversion

Against

  • Player targeting is not provided
  • Steam key distribution requires Pro
  • Individual reviewer breakdown requires Pro
  • Web platform only

The verdict

IndieLaunch covers round setup, community feedback, Discord submissions, and Steam review tracking. The Free plan handles core testing, while Pro adds distribution and deeper reviewer information.

Who it suits

It suits indie developers seeking feedback from an existing community and tracking Steam review conversion through web-based playtests.

Plans and prices

Free

Free

Unlimited rounds · Bugs, suggestions & praise · Custom questions · Steam sign-in for testers

Pro

$12a month

Everything in Free · Steam key distribution to testers · Individual reviewer breakdown · Available for outreach list

Pro

$99a year

Everything in Free · Steam key distribution to testers · Individual reviewer breakdown · Available for outreach list

Every plan, in full

On the record

Discord integration
The Discord bot lets testers submit feedback with the /feedback command, and supports screenshot attachments.indielaunch.pro · read 7 Oct 2026
Exports and reports
The Free plan includes CSV export and shareable round reports.indielaunch.pro · read 7 Oct 2026
Feedback categories
Feedback is organized into Bugs, Suggestions, and Praise.indielaunch.pro · read 7 Oct 2026
Intended users
The site describes the product as built for indie developers who want structured feedback from their existing community.indielaunch.pro · read 7 Oct 2026
Playtest setup
Developers create a round by naming their game, adding a build link or download key, and choosing focus areas for feedback.indielaunch.pro · read 7 Oct 2026
Product
IndieLaunch helps indie developers playtest games with their own communities and track which testers convert to Steam reviews.indielaunch.pro · read 7 Oct 2026
Pro reviewer detail
The Pro plan includes an individual reviewer breakdown and a list of testers available for outreach.indielaunch.pro · read 7 Oct 2026
Setup time
The site says a playtest round can be set up in two minutes.indielaunch.pro · read 7 Oct 2026
Steam integration
The site describes Steam sign-in for testers and a Steam review tracker that shows aggregate review conversion.indielaunch.pro · read 7 Oct 2026
Tester access
Testers can submit feedback through a shareable invite link without creating an account.indielaunch.pro · read 7 Oct 2026

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