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Helms
Airdrie, Scotland, United Kingdom
What it is
Helms is a platform for operating an online coaching business, with tools for client training, nutrition, check-ins, progress, and administration. Coaches can build programmes and workouts using reusable template days and a customisable exercise library, while clients can log sessions offline. Nutrition features include macro-targeted meal plans, a USDA food database, barcode scanning, supplement protocols, and AI photo food logging. Progress tools cover bodyweight trends, adherence, biomarker panels, blood-work PDF extraction, and Apple Health auto-fill for steps, heart rate, and sleep. Business features include booking and calendar sync, a lead pipeline and forms, revenue reporting, and contract e-signing. Integrations listed include Apple Health, Stripe, GoCardless, Instagram DM sync and scheduling, and an MCP server usable with Claude or Codex. Coaches and clients can export a whole client record on every plan, including Free. Free costs nothing and supports up to 7 clients. Coach costs £69 a month for up to 30 clients; Studio costs £119 a month for up to 75. Helms is available on iOS and the web.
For and against
For
- Clients can log sessions offline
- Exports client records on every plan
- Includes booking, lead, and revenue tools
- AI actions require coach confirmation
- Offers free migration support on any plan
Against
- Free plan is limited to 7 clients
- Maker notes fewer integrations than larger competitors
- Not designed for gym chains needing access or front-desk tools
The verdict
Helms combines coaching delivery with client records and business tools, and its Free plan includes record export. Consider the client limits, integration needs, and gym-management exclusions before choosing it.
Who it suits
Helms suits coaches and small coaching teams that need client training, nutrition, progress, and business administration in one platform. It is not positioned for gym chains needing door access, class timetables, or a front desk till.
Plans and prices
Free
Up to 7 clients · training, nutrition, check-ins, progress · no social scheduling, AI suite, or funnels
Read 4 Oct 2026 · usehelms.com
Coach
Up to 30 clients · meal-photo AI logging · AI mentor chat · Instagram scheduling
Read 4 Oct 2026 · usehelms.com
Studio
Up to 75 clients · full AI suite · funnels
Read 4 Oct 2026 · usehelms.com
Team
Unlimited clients · 3 coach seats (+£30–40 per extra) · uncapped community
Read 4 Oct 2026 · usehelms.com
On the record
- AI controls
- The AI proposes actions for coach confirmation and does not message clients or create a programme on its own.usehelms.com · read 4 Oct 2026
- Audience and fit
- The maker positions Helms for coaches and small coaching teams, and says it is not gym-management software for chains needing door access, class timetables, or a front desk till.usehelms.com · read 4 Oct 2026
- Business tools
- The platform includes booking and calendar sync, a lead pipeline and forms, revenue reporting, and in-app contract e-signing.usehelms.com · read 4 Oct 2026
- Data deletion and retention
- The maker says coaches can delete a client's account and data, and that logged sets, check-ins, and photos are retained for as long as the account exists.usehelms.com · read 4 Oct 2026
- Data export
- Coaches and clients can export a client's whole record at any time on every plan, including Free.usehelms.com · read 4 Oct 2026
- Integrations
- The maker lists Apple Health, Stripe, GoCardless, Instagram DM sync and scheduling, and an MCP server usable with Claude or Codex; it also says more integrations are on the way.usehelms.com · read 4 Oct 2026
- Migration support
- Helms says it will manually move clients, plans, supplements, and check-in history from another platform for free on any plan.usehelms.com · read 4 Oct 2026
- Notable integration limit
- The maker says Helms has fewer integrations than larger competitors and advises prospective customers to ask about any specific integration they need.usehelms.com · read 4 Oct 2026
- Nutrition
- The nutrition tools include meal plans with macro targets, a USDA food database, barcode scanning, supplement protocols, and AI photo food logging.usehelms.com · read 4 Oct 2026
- Payments
- Clients pay coaches through the coach's own Stripe or GoCardless account, and Helms says it takes no cut.usehelms.com · read 4 Oct 2026
- Product
- Helms describes itself as a platform for running an online coaching business, including client training, nutrition, check-ins, and business administration.usehelms.com · read 4 Oct 2026
- Progress tracking
- Progress features include bodyweight trends, adherence tracking, biomarker panels, blood-work PDF extraction, enhanced-client protocols, and Apple Health auto-fill for steps, heart rate, and sleep.usehelms.com · read 4 Oct 2026
- Support
- For migration, the maker directs customers to [email protected] and says Logan reads the email.usehelms.com · read 4 Oct 2026
- Training
- Coaches can build programmes and workouts, use reusable template days and a customisable exercise library, and clients can log sessions offline.usehelms.com · read 4 Oct 2026
