The best Google Tag Manager alternatives

Stape suits businesses and digital agencies that route website or first-party data to analytics and advertising services.

Addingwell is aimed at professional clients and marketers working with websites and Google Tag Manager Server containers.

TAGGRS describes its users as advertisers, agencies, and business owners.

DataCops is aimed at ad-funded businesses whose sales follow a form, including lead-generation businesses, clinics, home services, B2B, HighLevel…

Matomo suits organizations that need web, ecommerce, or conversion analytics and want a choice between hosted and self-hosted deployment.

Zaraz suits website owners using analytics, advertising pixels, chatbots, or marketing automation tools.

CHEQ Manage is intended for organizations seeking enterprise-wide oversight of data flows across teams and third-party vendors.

It may suit organizations managing browser tags and first-party data activation that need consent information carried through integrations.

JENTIS suits organizations managing first-party data across web, mobile, and server-side collection.

It suits teams managing consent-aware tracking, analytics events, and marketing tags across websites and apps.

This suits healthcare marketers, health systems, digital health companies, and medical brands managing website tracking.

It is aimed at large enterprises and retail media networks with marketing, IT, engineering, or retail media teams.

It suits organizations forecasting cash across multiple entities and scenarios over six months.