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Piwik PRO Tag Manager
Wrocław, Poland
What it is
Piwik PRO Tag Manager deploys, updates, and controls tracking tags across websites and apps. It provides templates, triggers, conditions, and JavaScript customization for tags and variables, plus a test environment and debug mode before publication. Integration with Piwik PRO Consent Manager lets teams specify which tags require prior consent. Built-in templates support custom events and variables, form tracking, goal conversion, and virtual page views. Connections include Facebook Ads, Google Ads, YouTube, and templates covering thousands of integrations. Teams can create behavior-triggered pop-ups and personalize website content with individual visitor data. The Business plan starts at €36 a month, covering up to 2 million monthly actions across up to 20 domains with 25 months of data retention; loading a container counts as an action. A 30-day trial is available, but there is no free plan. Enterprise hosting can be public or private cloud.
For and against
For
- Website and app tag management
- Built-in consent controls
- Test and debug environments
- Thousands of integration templates
- Server-side tagging support
Against
- No free plan
- Business starts at €36 a month
- Container loads count as actions
- Enterprise tiers use custom quotes
The verdict
Piwik PRO Tag Manager combines tag deployment with consent settings, debugging, analytics templates, and marketing integrations. Review action limits and hosting choices when selecting between Business and enterprise plans.
Who it suits
It suits teams managing consent-aware tracking, analytics events, and marketing tags across websites and apps. Enterprise users can choose listed cloud-hosting options and implementation support.
Plans and prices
Business
Up to 2M monthly actions · up to 20 domains · 25 months data retention
Read 2 Oct 2026 · piwik.pro
Data Fundamentals
Enterprise tier · monthly action limits from 1M to 100M
Read 2 Oct 2026 · piwik.pro
Secure Intelligence
Enterprise tier · from 2M monthly actions with no upper limit
Read 2 Oct 2026 · piwik.pro
Trusted Insights
Enterprise tier · monthly action limits from 1M to 500M
Read 2 Oct 2026 · piwik.pro
On the record
- Analytics integration
- Built-in templates support custom events and variables, form tracking, goal conversion, and virtual page views.piwik.pro · read 2 Oct 2026
- Company history
- Piwik PRO says it launched in 2013 as an analytics platform built with privacy at its core.piwik.pro · read 2 Oct 2026
- Consent controls
- Integration with Piwik PRO Consent Manager lets users define which tags require prior consent.piwik.pro · read 2 Oct 2026
- Debugging
- A test environment and debug mode let users check tags before publishing them.piwik.pro · read 2 Oct 2026
- Hosting
- Enterprise plans offer public or private cloud hosting options, including EU-operated servers and US HIPAA-compliant Azure.piwik.pro · read 2 Oct 2026
- Marketing integrations
- Piwik PRO Tag Manager can integrate with Facebook Ads, Google Ads, and YouTube, and its templates provide access to thousands of integrations.piwik.pro · read 2 Oct 2026
- Personalization
- Users can create behavior-triggered pop-ups and personalize website content using individual visitor data.piwik.pro · read 2 Oct 2026
- Plan limit
- The Business plan includes up to 2 million monthly actions across up to 20 domains, and the pricing page says loading a Tag Manager container counts as an action.piwik.pro · read 2 Oct 2026
- Purpose
- Tag Manager deploys, updates, and controls tracking tags across websites and apps.piwik.pro · read 2 Oct 2026
- Security
- Piwik PRO states that it holds ISO 27001, SOC 2, and HIPAA certifications and regularly reviews security controls through external audits.piwik.pro · read 2 Oct 2026
- Support
- Piwik PRO offers implementation, onboarding, product training, analytics consulting, and custom integrations.piwik.pro · read 2 Oct 2026
- Tag tools
- It provides tag templates, triggers, and conditions, with JavaScript customization for tags and variables.piwik.pro · read 2 Oct 2026
