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Ours Privacy Tag Manager
What it is
Ours Privacy Tag Manager is a paid website system for deploying tracking tags, scripts, and analytics tools without writing code. It is in beta, with basic functions described as stable and further capabilities planned. Tag data travels through the customer’s domain for server-side processing before delivery to destinations, and the script can use that custom domain. The maker says this architecture avoids client-side pixels, third-party network requests, and browser data exposure. Eighteen native trigger types include element visibility, exit intent, fullscreen changes, and error capture. Tags, triggers, and variables can be published separately, with version history showing authors and changelogs. Tags follow consent decisions from the Global Consent Center and stop after category opt-out. The system reads Google Tag Manager’s standard dataLayer format with a configurable name. More than 150 integrations are advertised, including Google Analytics, Google Ads, Meta Ads, and external consent platforms. Ours Privacy states SOC 2 Type II certification, AES-256 and TLS encryption, US AWS hosting, and a BAA for every client.
For and against
For
- Server-side tag processing
- Eighteen native trigger types
- Individual publishing with version history
- Google Tag Manager dataLayer compatibility
- More than 150 advertised integrations
Against
- Paid service with pricing on request
- Tag Manager is currently in beta
- No free plan listed
- Plans have monthly tracked-user limits
The verdict
Ours Privacy Tag Manager focuses on healthcare-oriented, server-side tag management with consent controls, publishing history, and broad integration claims. Prospective customers must request a custom plan based on tracked users, integrations, and support.
Who it suits
This suits healthcare marketers, health systems, digital health companies, and medical brands managing website tracking. It is also intended for teams needing server-side tagging and consent enforcement.
Plans and prices
Core
Up to 200,000 MTUs · all core integrations and most premium integrations
Read 5 Oct 2026 · oursprivacy.com
Enterprise
Up to 1 million MTUs · all integrations
Read 5 Oct 2026 · oursprivacy.com
Enterprise+
Over 1 million MTUs · all integrations
Read 5 Oct 2026 · oursprivacy.com
Essential
Up to 50,000 MTUs · Google Ads, Meta, GA4, 1 additional destination, and external CMP integration
Read 5 Oct 2026 · oursprivacy.com
On the record
- BAA
- The company says every client receives a signed Business Associate Agreement during onboarding covering all platform products and features.security.oursprivacy.com · read 5 Oct 2026
- Beta status
- The documentation marks Tag Manager as in beta and says the basics are stable with more capabilities planned.docs.oursprivacy.com · read 5 Oct 2026
- Browser exposure
- The product page says its server-side architecture avoids client-side pixels, third-party network requests, and data exposure in the browser.oursprivacy.com · read 5 Oct 2026
- Consent
- Tags respect consent decisions enforced by the Global Consent Center and stop firing when a visitor opts out of a category.oursprivacy.com · read 5 Oct 2026
- Consent enforcement
- Tags respect consent decisions enforced by the Global Consent Center and stop firing when a visitor opts out of a category.oursprivacy.com · read 5 Oct 2026
- Custom domain delivery
- The tag manager script can be served from the customer’s own domain, which the maker says helps it avoid ad blockers and tracking prevention.oursprivacy.com · read 5 Oct 2026
- DataLayer compatibility
- The product reads the standard Google Tag Manager dataLayer push format, and its dataLayer name can be configured.oursprivacy.com · read 5 Oct 2026
- Data protection
- The maker says data is encrypted at rest with AES-256 and in transit via TLS, and customer data is not used to train AI or machine learning models.security.oursprivacy.com · read 5 Oct 2026
- GTM migration
- The tag manager supports the standard Google Tag Manager dataLayer format, and its dataLayer name can be configured.oursprivacy.com · read 5 Oct 2026
- Healthcare focus
- Ours Privacy says it was built by healthcare operators for healthcare marketers and describes its platform as a HIPAA-compliant customer data platform.oursprivacy.com · read 5 Oct 2026
- Hosting
- The Trust Center says customer data is hosted, stored, and processed in the United States on AWS, and that the company does not operate on-premise infrastructure.security.oursprivacy.com · read 5 Oct 2026
- Integrations
- The maker advertises more than 150 integrations and lists Google Analytics, Google Ads, Meta Ads, and external consent management platforms among them.oursprivacy.com · read 5 Oct 2026
- Intended audience
- Ours Privacy says it built the platform for healthcare marketers and describes customers including health systems, digital health companies, and medical brands.oursprivacy.com · read 5 Oct 2026
- Plan limits
- Pricing lists monthly tracked user limits of up to 50,000 for Essential, 200,000 for Core, 1 million for Enterprise, and over 1 million for Enterprise+.oursprivacy.com · read 5 Oct 2026
- Pricing availability
- Pricing depends on monthly tracked users, integrations, and support; the maker offers custom plans and directs prospects to book a demo rather than showing prices.oursprivacy.com · read 5 Oct 2026
- Publishing
- Tags, triggers, or variables can be published individually, and version history records publish actions with author attribution and changelogs.oursprivacy.com · read 5 Oct 2026
- Purpose
- Ours Privacy describes Tag Manager as a server-side tag manager that routes site data through the customer's own domain to destination servers.oursprivacy.com · read 5 Oct 2026
- Security
- Ours Privacy states it is SOC 2 Type II certified and encrypts data at rest with AES-256 and in transit with TLS.security.oursprivacy.com · read 5 Oct 2026
