Stape

Overview

Stape is a server-side tracking platform for businesses and digital agencies that need to send website or first-party data to analytics and advertising platforms. It is best suited to teams building around server-side Google Tag Manager, with gateways and SDKs extending its reach beyond web tags. The one-site-per-subscription rule is a meaningful drawback for organizations managing several websites.

Key features

Server-side hosting and routing

Stape offers one-click hosting for server-side Google Tag Manager containers on Google Cloud. Each incoming hit to a server container counts as a request, while outgoing calls do not, so request quotas track inbound activity rather than every destination call. A hosting subscription covers one container and one site; operators of multiple sites need separate plans, which can complicate both budgeting and management.

Integrations, gateways and SDKs

Commerce integrations include Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal. CRM apps include HighLevel, Zoho, Pipedrive, HubSpot, Odoo, Salesforce and Klaviyo. That breadth should help businesses connect existing systems, while SDKs for iOS, Android, PHP and Node.js and an API provide options beyond browser-based collection.

Dedicated gateways cover Meta CAPI, Stape Gateway, TikTok Events API, Snapchat CAPI and Signals Gateway. The range is useful for teams routing first-party data to multiple advertising destinations. Stape also describes its server containers as isolated from one another and hosted on Google Cloud using Google Kubernetes Engine with recommended security settings. It says it obtained ISO, SOC 2, HIPAA and GDPR compliances in January 2024, and provides 24/7 support; the Pro plan specifies email and chat support around the clock.

Pricing

Stape uses a freemium model, with paid plans from 8.00 USD per month billed annually and a 7-day trial on the Pay as you go and Unlimited plans. The Free plan has no credit-card requirement, but its 10K-request cap makes it a limited starting point for low-volume use rather than a substitute for higher-volume hosting.

• Free: Up to 10K requests, plus Custom Loader, Stape Analytics, Setup Wizard, Global CDN and Anonymizer. It suits a small-scale evaluation or low-volume deployment, but the request ceiling is restrictive as traffic grows.
• Pay as you go — 8.00 USD per month, billed $100 yearly: Meta CAPI Gateway, one Pixel and up to 10 million events per month per Pixel; additional Pixels cost $8 each. This is the lowest-priced paid option and fits a Meta-focused setup, but its one-Pixel inclusion and event-based scope differ from the request quotas on hosting plans.
• Pro — 17.00 USD per month, billed $200 yearly: Up to 500K requests, 3 days of logs, standard-cookie Cookie Keeper, Bot Detection and 24/7 email and chat support. It suits teams wanting core hosting controls and continuous support, but its request allowance is far below Business.
• Business — 83.00 USD per month, billed $1000 yearly: Up to 5M requests, multi-zone infrastructure, 10 days of logs, monitoring and multi-domain support for up to 20 domains. It fits higher-volume operations that need resilience and oversight, although each sGTM subscription still applies to one site and one container.
• Unlimited — 83.00 USD per month, billed $1000 yearly: Meta CAPI Gateway, up to 100 Pixels and up to 200 million events per month per Pixel, with a 7-day trial. It makes more sense for large Meta event volumes than for teams seeking broader request-based hosting features.
• Enterprise — 167.00 USD per month, billed $2000 yearly: Up to 20M requests, an account manager, multi-domain support for up to 50 domains, log export to S3 or GCS and call support. It targets organizations with higher request needs and operational support requirements.
• Custom: Custom pricing for unlimited requests, custom DPA and SSA, a HIPAA BAA, dedicated IP, private cluster, custom log retention, SSO and custom scale. It is the option for organizations needing tailored infrastructure or terms rather than a published fixed tier.

Request-based plans measure incoming container hits, not outgoing calls. The 3-day data-retention figure aligns with Pro's log window; Business extends logs to 10 days. Buyers should compare quotas with their inbound volume and remember that multi-domain allowances do not remove the one-site-per-subscription rule.

Platforms

Stape is listed for Android, iOS, web, API and extension use. Its web, mobile and server-side collection, along with event routing, makes it relevant to teams working across more than a browser-based tagging setup.

Who it's for

Stape is a good fit for digital agencies and businesses adopting server-side Google Tag Manager, especially those that also need integrations for commerce or CRM systems, mobile SDKs, or dedicated advertising gateways. Smaller deployments can start with the Free plan, while growing request volume can justify Pro, Business or Enterprise. Teams with many distinct sites should account for the separate subscription requirement, and organizations needing tailored retention, scale or infrastructure can consider Custom.

Pros and cons

• Pro: One-click sGTM hosting and broad integrations give businesses a practical route to server-side data collection across commerce, CRM and advertising tools.
• Pro: SDKs, an API and dedicated gateways extend the platform to mobile and multiple advertising destinations.
• Pro: Free access has no credit-card requirement, and paid options span request-based hosting and Meta event-focused gateway plans.
• Con: One container and one site per hosting subscription means multi-site businesses must budget for separate plans.
• Con: The Free plan's 10K-request cap and Pro's 500K limit can be constraining for higher inbound volumes.
• Con: Annual billing is attached to the published monthly rates, so the quoted monthly price is not a month-to-month term.

Alternatives

Commanders Act Tag Management is a paid alternative with Android, iOS, web, API and self-hosted platform support; consider it when self-hosting is a priority.

Tealium AudienceStream CDP is a paid option with pricing based on inbound events, no per-seat fees and no per-integration charges; it may suit buyers who want that pricing structure. It has no free plan.

JENTIS is a paid alternative with hybrid tag management, server-side tracking, ad blocker recovery, cookie lifetime extension, Essential Mode and real-time data streaming. Choose it when those capabilities are central; it has no free plan.

CHEQ Manage is another paid option for web, iOS and Android.

Matomo offers a free Community plan with unlimited users and hits, plus self-hosted and API platforms. It is worth considering when unlimited free usage and self-hosting matter more than Stape's server-side tagging focus.

Addingwell has a free plan with 100,000 requests, a premium private network, one-region infrastructure and Tag Health; its free tier is worth comparing if that request allowance suits the workload. It also offers paid plans.

Cloudflare Zaraz includes 1,000,000 events per Cloudflare account each month on its free plan, making it a candidate for teams whose usage fits that allocation.

TAGGRS has a free plan capped at 10,000 requests and paid Basic and Pro tiers; it is another option to compare for request-based tagging needs.

For broader browsing, see Tag Management Software and Event Tracking Software.

Verdict

Choose Stape if your business or agency wants server-side Google Tag Manager hosting plus a broad set of integrations, gateways and developer tools. Its strongest case is the combination of one-click hosting and multiple collection paths, but the one-site-per-subscription rule and annual billing make it less attractive for multi-site operations or buyers who need flexible monthly commitments.