Emma

Plans and prices

Every plan, in full

On the record

A/B testing

Plans list subject-line and content split testing plus pre-send email testing.myemma.com · read 15 Oct 2026

A/B testing

Yesmyemma.com · read 20 Sep 2026

AI features

AI Assistant drafts and rewrites copy, adjusts tone and length, checks spelling and grammar, and supports Smart Subject, Smart Send and Smart Recommendations.myemma.com · read 15 Oct 2026

Analytics

Reporting includes a response dashboard, mailing score, click map, real-time reporting and comparative reporting.myemma.com · read 15 Oct 2026

API

The public REST API uses account, public and private keys, JSON requests, TLS 1.1 or higher and an endpoint at api.e2ma.net.api.myemma.com · read 15 Oct 2026

API rate limit

API usage is limited to 180 calls per minute, with HTTP 403 responses when the limit is exceeded.api.myemma.com · read 15 Oct 2026

API scope

API documentation covers accounts, automation, exports, fields, groups, mailings, members, searches, signup forms, SMS, subscriptions, touchpoints, users and webhooks.api.myemma.com · read 15 Oct 2026

Audience

Emma is designed for distributed teams coordinating email across multiple departments, campuses, or locations.myemma.com · read 8 Oct 2026

Automation

Workflows can trigger from signups, opens, clicks, purchases, page visits, form submissions and date-based events, with branching paths.myemma.com · read 15 Oct 2026

BBB status

BBB gives Emma, Inc. an A- rating, says it is not accredited and cites failure to respond to one complaint as a rating reason.bbb.org · read 15 Oct 2026

Best fit

Emma identifies higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations among the industries it serves.myemma.com · read 8 Oct 2026

Brand governance

Brand Manager provides style guides, template and asset sharing, template locking, approval workflows and centralized brand controls.myemma.com · read 15 Oct 2026

Company founded

LinkedIn lists Emma® as founded in 2003.linkedin.com · read 15 Oct 2026

Company headquarters and size

LinkedIn lists Nashville, Tennessee headquarters and a 1,001–5,000 employee company size for Emma®.linkedin.com · read 15 Oct 2026

Company legal name

BBB lists Emma, Inc. as a corporation, with MyEmma and Cold Feet Creative, LLC as alternate names.bbb.org · read 15 Oct 2026

Compliance claims

Emma says its cloud environment meets SOC 2 Type II and ISO 27001 requirements and its AI is designed for FedRAMP, HIPAA, FERPA and SOC 2 contexts.myemma.com · read 15 Oct 2026

Documentation and support

Emma provides a help center, training videos, in-app, email, phone and deliverability support; Corporate adds priority phone support.myemma.com · read 15 Oct 2026

Email automation

Yesmyemma.com · read 20 Sep 2026

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