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CallScaler
Crunchbase lists headquarters in Denver, Colorado, United States.
What it is
CallScaler combines call tracking, routing, billing, payouts and call-quality tools for lead-generation and pay-per-call operations. It tracks calls by publisher, campaign, ad and keyword through dedicated numbers and dynamic number insertion. Routing options include call flows, real-time bidding, IVR menus, geographic routing and voicemail. Call recordings, transcripts, AI summaries, lead scoring and keyword tracking help teams work with conversations. The Pay Per Call plan includes buyer and publisher management, bidding, billing, invoicing and a branded public marketplace. Google and Meta ad integrations are listed, and AI assistants such as Claude and ChatGPT can connect through MCP. The Google Ads integration matches calls to ad clicks using gclid and sends qualifying conversions back to Google Ads. Marketplace is listed as free; Call Tracking is $65 a month and Pay Per Call is $400 a month, both billed annually with usage charges. The pricing note also says paid plans start at $45/mo and offers a 7-day trial. Phone numbers are currently available only for the US and Canada.
For and against
For
- Tracks calls by publisher, campaign, ad and keyword
- Offers call recordings, transcripts and AI summaries
- Includes Google and Meta ad integrations
- Marketplace has no monthly fee
- Supports US and Canadian phone numbers
Against
- Phone numbers are limited to the US and Canada
- Call Tracking and Pay Per Call add usage charges
- Sensitive-data redaction is unavailable on Call Tracking
The verdict
CallScaler combines attribution, routing and call operations, with a free Marketplace option and paid plans billed annually. Check regional phone-number availability and usage charges when considering a paid plan.
Who it suits
CallScaler is intended for lead-generation businesses, agencies, local businesses and pay-per-call networks. It may suit teams that need call attribution, routing and conversation tools in one service.
Plans and prices
Pro
3 businesses · 5 users per business · client portal · white label +$49/mo
Read 15 Oct 2026 · callscaler.com
Agency
unlimited businesses · unlimited users · unlimited client portals · PII redaction
Read 15 Oct 2026 · callscaler.com
Pay Per Call
buyer and publisher management · real-time bidding · white label · prepaid balances
Read 15 Oct 2026 · callscaler.com
Marketplace
Buy or sell calls · no monthly fee
Read 8 Oct 2026 · callscaler.com
Call Tracking
3 businesses · 5 users per business · $0.50/mo local numbers · $0.045/min local calls
Read 8 Oct 2026 · callscaler.com
On the record
- Advertising integrations
- Native integrations send conversions to Google Ads, Meta Ads and Microsoft Ads using click identifiers and conversion rules.callscaler.com · read 15 Oct 2026
- AI lead scoring
- Each call receives an AI lead score from 0 to 100 based on intent, engagement and conversion likelihood.callscaler.com · read 15 Oct 2026
- AI quality control
- AI Watchdog reviews call records and transcripts and flags spam, restricted sources, coached calls and poor-quality leads.callscaler.com · read 15 Oct 2026
- AI summaries
- AI produces a concise summary for each transcribed call.callscaler.com · read 15 Oct 2026
- AI transcription
- Recorded calls can be automatically transcribed with speaker labels and exported or searched.callscaler.com · read 15 Oct 2026
- API
- The REST API covers calls, analytics, numbers, call flows, voicemails, SMS, forms, webhooks and billing resources.callscaler.com · read 15 Oct 2026
- API authentication
- API keys are created in Settings, scoped to one business, limited to 10 active keys per business and sent as Bearer tokens.callscaler.com · read 15 Oct 2026
- API call operations
- The Calls API supports more than 20 filters, batch lookup, recording download, transcription retrieval and CSV export.callscaler.com · read 15 Oct 2026
- API limits
- API-key requests are limited to 60 requests per minute per business and support cursor or offset pagination.callscaler.com · read 15 Oct 2026
- Call intelligence
- The platform offers call recordings, transcripts, AI summaries, lead scoring, and keyword tracking.callscaler.com · read 8 Oct 2026
- Call tracking
- It assigns tracking numbers to campaigns and sources, supports dynamic number insertion, keyword attribution and call-flow routing.callscaler.com · read 15 Oct 2026
- Company
- The About page describes CallScaler as a small team of engineers and marketers but does not state a headquarters or founding year.callscaler.com · read 8 Oct 2026
- Company size
- Crunchbase places CallScaler in the 11–50 employee range.crunchbase.com · read 15 Oct 2026
- Compliance statement
- CallScaler says it acts as a GDPR processor for call data, supports CCPA/CPRA rights and hosts the service in the United States.callscaler.com · read 15 Oct 2026
- Data retention
- CallScaler says recordings, transcripts and related data are retained for five years on every plan at no extra cost.callscaler.com · read 15 Oct 2026
- Documentation
- Documentation is organized into Getting Started, Tracking, Call Flows, Features, Extensions, Account, API and Support sections with quick-start guides.callscaler.com · read 15 Oct 2026
- Founder
- CB Insights identifies Curran Van Waarde as CallScaler's founder.cbinsights.com · read 15 Oct 2026
- Funding
- Crunchbase categorizes CallScaler as a private pre-seed company and lists one pre-seed round with TinySeed as lead investor.crunchbase.com · read 15 Oct 2026
