BoomTown

BoomTown offers real estate technology for lead generation, IDX websites, lead management, and CRM. Its plans include Launch for 2 users, Core for 5 users, and Grow for 10 or 25 users. Advance lists multi-MLS support, centralized reporting across offices, networked websites, custom listing sets, and accountability dashboards. Success Assurance has a Concierge team that monitors lead behavior and engages leads; the help center says new leads are contacted within 90 seconds. Marketing Central supports Facebook and Instagram ad campaigns, budget setting, and campaign reporting. Users can build drag-and-drop landing pages and use or create campaign templates. BoomTown NOW is a mobile app for following up with leads by calls, emails, and texts, with activity synced to lead profiles. The CRM is also accessible through desktop and mobile web browsers. BoomTown lists integration partners including Google Calendar, Mojo Dialer, BombBomb, dotloop, RPR, and others, though some integrations are unavailable on certain platforms or to specific roles. Pricing is on request.

BoomTown combines lead management with marketing and follow-up tools, including a dedicated mobile app. Teams should review the stated plan user counts, integration availability, and possible added-user fees when assessing fit.

BoomTown suits real estate teams looking for lead capture, CRM, marketing, and lead follow-up tools. Its plan descriptions provide user counts for Launch, Core, and Grow, with office and reporting features listed for Advance.

Overview

BoomTown brings real estate lead generation, property search, IDX websites, and CRM tools together for agents and brokerages managing incoming prospects. It suits teams that want marketing and follow-up in the same platform, especially those that value rapid outreach to new leads. Its broad workflow comes with custom pricing and potential fees beyond the license, so buyers should weigh team size and total cost before committing.

Key features

Lead response: Success Assurance has a Concierge team monitor lead behavior and reach out to new leads within 90 seconds. That can help teams respond promptly to new interest, while the CRM and agents remain central to managing the continuing relationship.

Campaigns and landing pages: Marketing Central supports Facebook and Instagram ads, with tools to set budgets and review campaign reporting. Drag-and-drop landing pages and templates help teams create campaign destinations without building each page from scratch. These tools are most useful to teams that plan to run social campaigns and want lead capture connected to their real estate workflow.

Mobile follow-up: BoomTown NOW supports calls, emails, and texts and syncs with lead profiles. Agents can follow up away from a desk; browser access to the CRM offers another route on desktop or mobile. Supported browsers include Firefox, Chrome, Edge, and Safari.

Integrations: Partners include Google Calendar, Mojo Dialer, BombBomb, dotloop, RPR, CallAction, Spacio, Zapier, RealSynch, API Nation, Agent Legend, and Vulcan7. Because some integrations depend on platform or user role, teams should verify that the connections they need are available to their intended users.

Pricing

BoomTown uses paid, custom pricing, so buyers need a quote to compare the license cost. The plans differ in stated user counts and, at the higher end, brokerage capabilities:

• Launch: custom pricing for 2 users, a fit for a small team starting with BoomTown's real estate workflow.
• Core: custom pricing for 5 users, giving a larger team more included seats.
• Grow: custom pricing for 10 or 25 users, for teams that need a larger seat allowance.
• Advance: custom pricing with multi-MLS support, centralized reporting across offices, networked websites, custom listing sets, and accountability dashboards. Those brokerage-oriented tools make it the clearest fit for organizations coordinating multiple offices or MLSs.

For Launch, Core, and Grow, the smaller included user counts can suit compact teams but may require a move to a larger plan as staffing expands. The billing FAQ lists a $35 additional-user fee per active user above the CRM license allowance, and says the fee may vary by platform. Recurring invoices may also include MLS vendor fees, add-on products, integration fees, advertising, and additional-user fees, so the license alone may not represent the full bill.

Platforms

BoomTown is available on Android, iOS, and the web. The dedicated BoomTown NOW app handles mobile lead follow-up, while the CRM also works in desktop and mobile browsers.

Who it's for

BoomTown is best suited to real estate teams that want lead capture, IDX-based property search, marketing, and follow-up tools in one system. The 2-user Launch plan may fit a small operation; the larger user counts and Advance's multi-office tools serve teams with broader staffing or brokerage needs. Solo agents or budget-conscious buyers may find custom pricing and possible added fees harder to assess upfront.

Pros and cons

• Pro: Lead generation, IDX websites, CRM, and lead management sit within one real estate platform, reducing the need to assemble those core functions separately.
• Pro: Concierge outreach within 90 seconds gives teams a defined rapid-response component for new leads.
• Pro: BoomTown NOW syncs calls, emails, and texts with lead profiles, supporting follow-up away from the office.
• Con: Custom pricing makes it difficult to compare plan costs before requesting a quote.
• Con: Included user counts are capped by plan, and additional active users may incur a fee that varies by platform.
• Con: Integration access can vary by platform and user role, which may complicate a team's intended setup.

Alternatives

For a broader comparison of site-focused options, browse Real Estate Website Builders; for tools centered on contact and deal workflows, see Real Estate CRM Software.

• Zenu is another paid option across Android, iOS, and web, with a CRM-only plan and an all-in-one plan that adds a premium website, sales trust, e-marketing, and phone and email support.
• Placester may suit agents seeking an active agent site at $5 a month per active site, with a free trial; the charge applies to launched agent websites and is prorated for time used.
• Luxury Presence offers a Launch plan on a 12-month agreement, with monthly billing starting when the website goes live and a one-time setup fee that varies by plan and brokerage partnership.
• RealFoyer may suit buyers who want a known entry price: its Starter plan is $39 a month, billed monthly, and includes 1,000 RF Credits per month; it also offers a free trial.
• Brivity is another paid real estate platform, with custom-priced plans for teams ranging from up to 2 users to larger groups.
• CINC is another paid option with custom-priced plans spanning solo users through teams of 50 or more.
• iHOUSEweb may be worth comparing for its free trial and Agent Pro plan at $149.98 a month; some MLSs charge additional fees.
• Real Geeks offers a Platform plan at $399 a month with 2 users included and commitment terms of 6 months, 12 months, or annual.

Verdict

BoomTown is a strong fit for real estate teams that want lead generation, IDX property tools, campaign support, CRM follow-up, and rapid Concierge outreach under one roof. The integrated workflow is its central reason to choose it. Look elsewhere if upfront price clarity or predictable per-user costs matter more: BoomTown requires custom pricing, limits included seats by plan, and may add fees for extra users, MLS services, advertising, or other items.