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Placester
What it is
Placester is an AI-powered website and marketing platform for real estate professionals. Users can update websites by chatting with AI or editing page elements with point-and-click controls. Its IDX integrations connect to more than 600 US MLSs to display listings, and Upgraded Property Search provides filters for fields supported by each MLS, including price, property type, status, size, and location. Simple CRM supports contact imports, autoresponders, drip campaigns, and email blasts. Office Builder includes tools to invite agents, manage their information, route CRM leads, and assign brokerage templates. Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, but requires an active add-on. A mobile app supports managing account requests and replying to lead inquiries. Placester lists Android, iOS, and web access. Its team website page states that hosting is unlimited and free, with 99.9% uptime. CRM and lead-nurturing marketing advertises a 30-day trial. Each approved IDX integration incurs a $25 monthly support fee after contract approval.
For and against
For
- Connects to more than 600 US MLSs.
- AI chat and point-and-click website editing.
- CRM includes drip campaigns and email blasts.
- Mobile app supports lead replies.
- Advertised 30-day CRM and lead-nurturing trial.
Against
- Each approved IDX integration incurs a $25 monthly support fee.
- Social Automation requires an active add-on.
- Zapier is unavailable on Starter.
The verdict
Placester brings website editing, IDX listings, search, and CRM tools together for real estate professionals. Factor in the per-integration IDX support fee, and note that some integrations or publishing tools depend on plan or add-on access.
Who it suits
Placester suits real estate professionals who need to build and manage a website, display IDX listings, and handle leads. Office Builder also provides tools for brokerages managing agents and routing CRM leads.
Plans and prices
Starter
Responsive website · code-free editor · IDX listing tools · simple CRM and autoresponders
Read 15 Oct 2026 · g2.com
Advanced
Starter features · luxury designs · advanced design controls · custom landing pages
Read 15 Oct 2026 · g2.com
Office Builder Plan
Advanced features · agent/office roster pages · agent profiles · office detail pages
Read 15 Oct 2026 · g2.com
Concierge Custom
Office Builder features · custom brokerage site · custom agent template · 40 on-demand service hours/month
Read 15 Oct 2026 · g2.com
Active agent site
Office Builder or Broker Pro subscription · each launched agent website
Read 3 Oct 2026 · support.placester.com
IDX support fee
Applies to all subscriptions · charged after IDX contract approval
Read 3 Oct 2026 · support.placester.com
On the record
- AI editing
- Placester provides AI tools for updating websites and creating content.linkedin.com · read 15 Oct 2026
- AI website editing
- Users can update their site by chatting with AI or by editing elements with point-and-click controls.support.placester.com · read 3 Oct 2026
- App privacy
- Apple's listing says the app may link contact information, usage data and diagnostics to the user for analytics, personalization and app functionality.apps.apple.com · read 15 Oct 2026
- Brokerage management
- Office Builder adds agent and office rosters, agent sites and profile/detail pages.g2.com · read 15 Oct 2026
- Brokerage tools
- Office Builder includes Agent Manager tools for inviting agents, managing their information, routing CRM leads and assigning brokerage templates.support.placester.com · read 3 Oct 2026
- Cloud deployment
- TrustRadius lists Placester as a SaaS product with cloud deployment.trustradius.com · read 15 Oct 2026
- Code-free builder
- Placester offers a code-free site editor for creating responsive websites.g2.com · read 15 Oct 2026
- Company location
- LinkedIn gives the headquarters as 100 High Street, 7th Floor, Boston, Massachusetts 02110, United States.linkedin.com · read 15 Oct 2026
- Company size
- LinkedIn lists Placester as a privately held company with 51–200 employees.linkedin.com · read 15 Oct 2026
- Concierge service
- Concierge Custom includes 40 on-demand service hours each month and a dedicated marketing, creative and IT team.g2.com · read 15 Oct 2026
- CRM
- Starter includes a simple CRM with autoresponders for lead management.g2.com · read 15 Oct 2026
- Custom API
- Custom integrations use Zapier webhooks to receive form submissions, saved-search data and lead information.support.placester.com · read 15 Oct 2026
- Documentation
- The help center lists 143 articles covering website editing, CRM, integrations, AI features and administration.support.placester.com · read 15 Oct 2026
- Hosting and uptime
- Placester's team website page states that hosting is unlimited and free and site uptime is 99.9%.placester.com · read 3 Oct 2026
- IDX fee limit
- Each approved IDX integration incurs a $25 monthly support fee across subscriptions, billed after the IDX contract is approved.support.placester.com · read 3 Oct 2026
- IDX listings
- The platform connects real-estate listings through built-in IDX and supports MLS integrations.linkedin.com · read 15 Oct 2026
- IDX surcharge
- Placester states that each approved IDX integration costs $25 per month, charged after approval.support.placester.com · read 15 Oct 2026
- Integrations
- Placester documents integrations with TotalBrokerage through Zapier or lead forwarding.support.placester.com · read 15 Oct 2026
