- Home
- Med Spa Software
- BoomerangFX
BoomerangFX
Miami, Florida, USA
What it is
BoomerangFX is a web platform combining practice management, lead generation, digital marketing, patient engagement, eLearning and AI-powered automation for private-pay healthcare practices. RUN includes an electronic medical record, scheduling, integrated payments, e-prescribing, reporting and inventory management. Patient profiles can store consents, charts, photos, treatment history, notes and membership information, with more than 400 pre-made forms. Scheduling supports online booking, waitlisting, confirmations, reminders and form delivery before appointments. GROW includes the AUVIA AI agent, which can capture and qualify leads from websites, social media or advertising campaigns and book them into a clinic calendar. Marketing covers Google, Meta and other platforms, with a Meta and Instagram campaign bundle for the first six months of a subscription. Stripe is embedded alongside Klarna and Affirm financing options. DrFirst’s Rcopia integration supports e-prescribing, medication history and drug-interaction warnings. The maker describes telehealth as HIPAA-compliant with secure file sharing. Multi-factor authentication is enabled by default. Pricing for RUN and GROW is available through a demo request.
For and against
For
- Combines practice management and marketing
- Includes EMR, scheduling and inventory management
- AUVIA can qualify and book leads
- Supports Stripe, Klarna and Affirm
- Default multi-factor authentication
Against
- Pricing requires a demo request
- Focused on private-pay healthcare practices
- Attendee-facing registration is not described
The verdict
BoomerangFX brings clinical administration, patient engagement and lead response into one web service. Its RUN and GROW subscriptions cover different operational needs, but prospective customers must request pricing.
Who it suits
BoomerangFX suits aesthetic, medspa, wellness, cosmetic surgery and specialty healthcare practices seeking practice operations and lead-generation tools in one web platform.
Plans and prices
GROW
AI lead generation subscription; pricing is available through a demo request
Read 4 Oct 2026 · boomerangfx.com
RUN
Practice management subscription; pricing is available through a demo request
Read 4 Oct 2026 · boomerangfx.com
On the record
- Account security
- Multi-factor authentication is enabled by default and uses a password plus a verification code sent to the user’s mobile phone.knowledge.boomerangfx.com · read 4 Oct 2026
- AI lead response
- GROW’s AUVIA AI agent captures and qualifies leads from websites, social media, or ad campaigns and can book them into the clinic calendar.boomerangfx.com · read 4 Oct 2026
- Company origins
- The company says it was founded by cosmetic surgeon Dr. Stephen Mulholland and technology entrepreneur Jerome Dwight; the page does not state a founding year.boomerangfx.com · read 4 Oct 2026
- e-prescribing integration
- BoomerangFX announced an integration with DrFirst’s Rcopia for e-prescribing and access to medication history and drug interaction warnings.boomerangfx.com · read 4 Oct 2026
- Intended customers
- The maker describes the platform as built for aesthetic, medspa, wellness, cosmetic surgery, and specialty healthcare practices.boomerangfx.com · read 4 Oct 2026
- Marketing integrations
- GROW describes lead generation across Google, Meta, and other platforms, and includes a Meta and Instagram campaign bundle for the first six months of a subscription.boomerangfx.com · read 4 Oct 2026
- Patient records
- Patient profiles can store consents, charts, photos, treatment history, notes, and membership information, with access to more than 400 pre-made forms.boomerangfx.com · read 4 Oct 2026
- Payments integrations
- BoomerangFX announced that Stripe is embedded in the platform alongside Klarna and Affirm financing options for patient purchases.boomerangfx.com · read 4 Oct 2026
- Practice management
- RUN includes EMR, scheduling, integrated payments, e-prescribing, reporting, and inventory management.boomerangfx.com · read 4 Oct 2026
- Product
- BoomerangFX combines practice management, lead generation, digital marketing, patient engagement, eLearning, and AI-powered automation for private-pay healthcare practices.boomerangfx.com · read 4 Oct 2026
- Scheduling
- The scheduler supports online booking, waitlisting, confirmations, reminders, and online form delivery before appointments.boomerangfx.com · read 4 Oct 2026
- Security
- The maker describes its telehealth integration as HIPAA-compliant and supporting secure file sharing.boomerangfx.com · read 4 Oct 2026
- Support
- Customer support is available by phone at 1 (866) 694 - 2998 and by email at [email protected].boomerangfx.com · read 4 Oct 2026
