Blooper

Blooper is a web-based tool for creating service blueprints that map customer experiences across touchpoints. Each blueprint organizes the service into five layers: Physical Evidence, Customer Actions, Frontstage, Backstage, and Support Processes. This structure lets teams place what customers see and do alongside the visible and supporting work behind the service. Team members can be invited to collaborate on blueprints in real time, and completed work can be shared instantly with stakeholders. Blooper exports blueprints as PNG images or JSON files. The product describes these export formats as suitable for presentations and documentation, giving teams portable versions of their service maps. Blooper is listed as free and includes a free plan. It runs on the web, with its stated capabilities focused on service mapping, team collaboration, stakeholder sharing, and exporting blueprint files.

Blooper focuses on structured service blueprinting, collaboration, sharing, and export. Its free web plan may suit teams that need these specific mapping functions without a listed price.

It suits teams mapping customer journeys across physical, frontstage, backstage, and support activities. It is also useful when collaborators need shared, presentation-ready or JSON blueprint files.