Applied
London, United Kingdom
What it is
Applied is a recruitment platform built around reducing bias in hiring. Its workflow combines pre-built skills assessments with data throughout the hiring process. Teams can use AI to generate skills-based assessments, interviews, questions, and scoring rubrics, while AI detection can flag text that appears machine-generated. The Job Description Analysis Tool can analyze and update job descriptions and produce consistent descriptions. Applied's AI policy also describes CV parsing and help with scoring responses. The company says AI supports hiring decisions, but hiring managers review outcomes and make final decisions; its policy rules out relying solely on automated AI for hiring decisions without meaningful human oversight. The site says Applied integrates with many products but does not name them there. Some features have free trials, while others are shown in an interactive tour with the team. Pricing is available on request. Applied says it has been acquired by Phenom and invites prospective customers to book a demo or contact its team. The homepage states that it complies with UK data-security requirements, including GDPR and the EU AI Act, and holds Cyber Essentials Plus certification.
For and against
For
- Pre-built skills assessments support the hiring workflow.
- AI can help generate assessments and interviews.
- Job Description Analysis Tool can update descriptions.
- Hiring managers review outcomes and make final decisions.
- Offers a free trial for some features.
Against
- Pricing is available on request.
- Some features are presented through an interactive tour.
- The site does not name its integrations.
The verdict
Applied brings assessments, job-description tools, and AI-supported tasks into a recruitment workflow. Prospective customers can request pricing or arrange a demo to learn about the product.
Who it suits
Applied may suit hiring teams seeking skills-based assessments and tools intended to reduce bias. It is relevant to teams that want human review alongside AI-supported hiring tasks.
On the record
- Acquisition
- Be Applied says it has been acquired by Phenom.beapplied.com · read 3 Oct 2026
- AI features
- The site says AI can help generate skills-based assessments and interviews, and that it can flag answers that appear AI-generated.beapplied.com · read 3 Oct 2026
- AI human oversight
- The AI acceptable use policy prohibits making hiring decisions solely from automated AI solutions without meaningful human judgment and oversight.beapplied.com · read 3 Oct 2026
- AI oversight
- The privacy policy says AI supports hiring decisions, while hiring managers review outcomes and make final decisions.beapplied.com · read 3 Oct 2026
- AI shortlisting
- The site says hiring teams can generate skills-based assessments and interviews with AI and use AI detection to inform assessments.beapplied.com · read 3 Oct 2026
- AI-supported tasks
- The AI acceptable use policy describes generating skills, questions and scoring rubrics, parsing CVs, assisting with response scoring, and flagging text likely to be AI-generated.beapplied.com · read 3 Oct 2026
- API
- The AI acceptable use policy says its AI system supports API-based access and that more information is available upon request.beapplied.com · read 3 Oct 2026
- Customers
- The homepage features customer testimonials from SSAFA, HarperCollins, and Comic Relief.beapplied.com · read 3 Oct 2026
- Encryption
- The security policy says browser-to-system traffic uses 128-bit SSL and sensitive stored data uses AES-256; the policy is dated June 2018.beapplied.com · read 3 Oct 2026
- Integrations
- Applied says it integrates with many products but does not name them on the page.beapplied.com · read 3 Oct 2026
- Job descriptions
- Applied’s Job Description Analysis Tool can analyze and update job descriptions and generate consistent descriptions.beapplied.com · read 3 Oct 2026
- Payments
- The privacy policy says payments are processed with Stripe and Applied does not collect or process card details.beapplied.com · read 3 Oct 2026
- Purpose
- Applied describes itself as an end-to-end recruitment platform for skills-based hiring.beapplied.com · read 3 Oct 2026
- Recruitment platform
- The site describes an all-in-one recruitment platform with pre-built skills assessments and data throughout the hiring process.beapplied.com · read 3 Oct 2026
- Security
- The homepage says Applied complies with UK data security requirements, including GDPR and the EU AI Act, and holds Cyber Essentials Plus certification.beapplied.com · read 3 Oct 2026
- Security policy detail
- The separate security policy says browser traffic is encrypted with 128-bit SSL and sensitive data is secured using AES-256; the policy was last updated in June 2018.beapplied.com · read 3 Oct 2026
- Support
- Applied invites prospective customers to book a demo or contact its team for help and product information.beapplied.com · read 3 Oct 2026
- Trial availability
- The site says some features have free trials and others are shown in an interactive tour with the team.beapplied.com · read 3 Oct 2026
