AMES
United Kingdom
What it is
AMES is connected activity management and enrolment software for swim schools, dance studios, martial arts academies, gymnastics clubs, and other class-based operators. It brings together class scheduling, occupancy visibility, waitlists, mobile booking, and enrolment for multiple classes or siblings. Staff can record attendance and absences, generate credits, and let parents book replacement sessions subject to availability rules. AMES Pay supports card, Apple Pay, and Google Pay through Stripe Connect, plus GoCardless Direct Debit for recurring class fees. Parent updates, reminders, message history, and automated absence and credit notices are part of its communications workflow. Listed integrations include Google Calendar, Xero, QuickBooks, Gmail, Outlook, Facebook, Instagram, and Google Reviews; custom API integrations can be built during onboarding. AMES says it helps import member data, configure the system, and provide support after launch. Standard pricing is a transaction fee on successful payments collected through AMES, starting at 1.25 % per contact, with no monthly platform subscription or setup fee. Payment-provider processing fees and charges for SMS, phone services, and metered AI are separate.
For and against
For
- Combines schedules, waitlists, and mobile booking
- Supports enrolment across multiple classes and siblings
- Parents can book replacement sessions subject to availability
- Accepts card, Apple Pay, Google Pay, and Direct Debit
- No monthly platform subscription or setup fee
Against
- Successful-payment fee starts at 1.25 % per contact
- Payment-provider processing fees are separate
- SMS, phone services, and metered AI carry separate charges
- Custom terms apply at 10,000 or more members
The verdict
AMES combines class operations, enrolment, payments, and parent communications in one connected workflow. Operators should account for transaction and separately charged service fees when assessing its cost.
Who it suits
AMES suits activity providers that manage classes, bookings, attendance, and parent communications, from independent teachers to multi-location enterprises. Its enrolment and sibling-booking tools may be relevant to operators serving families.
Plans and prices
Standard
No monthly platform subscription · no setup fee · no separate per-member fee · payment processing, SMS, phone services, and metered AI charged separately
Read 28 Sep 2026 · amessolutions.io
On the record
- Additional charges
- Payment-provider processing fees are separate from the AMES platform fee, and SMS, phone services including number rental, and metered AI have separate charges.amessolutions.io · read 28 Sep 2026
- Attendance and absences
- Staff can record attendance and absences, generate credits, and let parents book replacement sessions subject to availability rules.amessolutions.io · read 28 Sep 2026
- Bookings
- The platform includes class scheduling, occupancy visibility, waitlists, mobile booking flows, and multi-class and sibling enrolment.amessolutions.io · read 28 Sep 2026
- Communications
- AMES offers parent updates, reminders, message history, and automated absence and credit notifications in a connected workflow.amessolutions.io · read 28 Sep 2026
- Company history
- AMES says it started in 2020 after its founder, an activity business operator, could not find software suited to class-based businesses.amessolutions.io · read 28 Sep 2026
- Integrations
- The integrations page lists Google Calendar, Xero, QuickBooks, Gmail, Outlook, Facebook, Instagram, and Google Reviews, and says custom API integrations can be built during onboarding.amessolutions.io · read 28 Sep 2026
- Payments
- AMES Pay supports card, Apple Pay, and Google Pay through Stripe Connect, plus GoCardless Direct Debit for recurring class fees.amessolutions.io · read 28 Sep 2026
- Purpose
- AMES provides connected activity management and enrolment software for swim schools, dance studios, martial arts academies, gymnastics clubs, and other class-based operators.amessolutions.io · read 28 Sep 2026
- Scale limits
- Member bands are blended into one effective rate, with custom terms agreed at 10,000 or more members.amessolutions.io · read 28 Sep 2026
- Security and compliance
- The homepage lists GDPR UK and EU compliance, PCI DSS via Stripe Connect, TLS 1.3 and AES-256 encryption, and immutable audit logs.amessolutions.io · read 28 Sep 2026
- Support and migration
- AMES says it helps import existing member data, configure the system with the team, and provide support after launch.amessolutions.io · read 28 Sep 2026
- Who it serves
- AMES says it serves activity providers ranging from independent teachers to multi-location enterprises.amessolutions.io · read 28 Sep 2026
