AFrame

AFrame is a transaction management and CRM platform for real estate professionals, bringing contacts, listings, contracts, and transactions into one system. Teams can use customized templates, task and action plans, document templates, merge-field email generation, and custom data fields. Its CRM includes contact categories, relationship ratings, ownership, milestone reminders, advanced search, and targeted mass email. Branded agent, buyer, and seller portals can share marketing activity, showings, feedback, and tasks, with controls to hide details. Reporting includes real-time pipeline visibility, team and individual performance breakdowns, built-in reports, and client-facing analytics for independent transaction coordinators. Integrations include email and calendar platforms, ShowingTime, Supra, Zapier, Mailchimp, SendGrid, and an open API; Cognito Forms and Jotform intake data can feed new transactions through Zapier. AFrame offers a free plan for managed agents and a free 30-day trial with full platform access. Standard user plans are month-to-month, from $54 a month for 1–5 users to $14 a month for 16 or more users.

AFrame combines real estate transaction workflows, CRM, portals, and reporting. Its free managed-agent plan and full-access 30-day trial provide options before choosing a paid standard-user plan.

AFrame suits transaction coordinators, real estate agents, and brokers managing growing teams. It may also fit teams that need branded client portals and transaction reporting.

AFrame is a real estate transaction-management and CRM platform for agents, transaction coordinators, and brokers. It is strongest for growing teams that want customizable workflows, contact management, reporting, and client portals together. Teams that depend on built-in e-signatures or compliance checklists should look elsewhere.

Overview

AFrame brings contacts, listings, contracts, and transactions into one system, with tools to shape workflows around a team's processes. Deadline automation and an audit trail support follow-through and recordkeeping, while the absent e-signatures and compliance checklists leave gaps for teams that expect transaction software to handle those tasks end to end.

Key features

Teams can build workflows with templates, task and action plans, document templates, custom data fields, and emails using merge-field codes. The CRM adds contact categories, relationship ratings, contact ownership, milestone reminders, advanced search, and targeted mass email. This combination is useful when a team needs more than a transaction queue to manage relationships and follow-up.

Real-time pipeline views, individual and team performance breakdowns, and built-in reports give managers a way to monitor workload and output. Independent transaction coordinators can also use client-facing analytics. Branded portals for agents, buyers, and sellers share marketing activity, showings, feedback, and tasks, with controls to hide selected details.

Integrations include email and calendar platforms, ShowingTime, Supra, Zapier, Mailchimp, SendGrid, and an open API. Through Zapier, Cognito Forms and Jotform submissions can feed intake data into new transactions. Team permissions let managers assign record ownership, control visibility, and restrict access to contacts or transactions.

AFrame says it uses Google Cloud infrastructure, encryption in transit, access controls, and redundant backups. Its privacy policy says user information is not sold without permission and that users can request deletion by contacting support. Import templates, onboarding resources, a user guide, video library, expert Q&A sessions, and email support give teams several ways to get started and resolve questions.

Pricing

AFrame offers a free 30-day trial with full access to workflows, users, portals, analytics, and integrations, so teams can evaluate the complete platform before committing. Managed Agents costs nothing and allows as many managed agents as needed, with a branded client portal, email and text milestone reminders, reporting and performance tracking, and daily or weekly transaction summary emails. It suits teams supporting agents who need those services without adding each agent as a paid standard user.

Standard Users plans are month-to-month and billed per user monthly. Standard Users (1–5 users) costs $54 a month, Standard Users (6–10 users) costs $34 a month, Standard Users (11–15 users) costs $24 a month, and Standard Users (16+ users) costs $14 a month. Each tier includes full-access team members, unlimited contacts and transactions, unlimited storage, and no setup fees. The declining per-user rate favors larger teams; the trade-off is that smaller teams pay the highest rate per user. The free Managed Agents plan is not a substitute for full access to the platform.

Platforms

AFrame is available on Android, iOS, and the web, and offers an API.

Who it's for

AFrame is a good fit for transaction coordinators and growing agent or broker teams that want configurable transaction workflows alongside CRM, team reporting, and branded client portals. Its combination of free managed-agent access and a full-access trial gives teams ways to assess the workflow before choosing a paid seat tier. It is a weaker fit when e-signatures or compliance checklists must be part of the same system.

Pros and cons

• Pros: Full-access plans include unlimited contacts, transactions, and storage, avoiding per-record and storage ceilings.
• Pros: Branded portals, granular visibility controls, and client-facing analytics support coordination with agents, buyers, and sellers.
• Pros: The free Managed Agents plan has no cap on managed agents and includes reminders and performance reporting.
• Cons: Paid standard-user access is priced per user, with the highest rate applying to teams of five or fewer.
• Cons: E-signatures and compliance checklists are not included, so teams requiring either need another solution.

Alternatives

For a broader comparison, see Real Estate Transaction Management Software. dotloop is worth considering for individual agents who want a free tier capped at 10 transactions or a $34.99 per month plan with unlimited transactions.

Jointly starts with seven free deals for single agents, then charges $9 a month; its $49.00 per month Pro plan is aimed at high-performing agents. Teams seeking accounting, agent billing, next-day ACH payments, agent onboarding, or multiple office locations should consider Brokermint, which uses custom pricing.

Paperless Pipeline may suit teams that prefer a transaction-quota model: its $69.00 per month entry tier allows up to five new transactions monthly with unlimited users and storage. Coordnator is an alternative with paid agent-count tiers starting at $199.00 per month for 1–9 agents. CTM Smart eContracts is another paid option with a free trial.

EZCoordinator may fit a smaller operation seeking a defined starter allowance: $19.00 per month covers one user, 10 active transactions, 100 prospects, 5GB of storage, two custom sections and fields, and unlimited task templates. For teams seeking unlimited transactions in a paid plan, Open To Close offers its Grow tier at $99.00 per month with one user included; each additional user costs $69.00 per user per month.

Verdict

Choose AFrame if your growing real estate team wants customizable transaction workflows, CRM, reporting, and branded client portals in one platform, especially if managed-agent access or unlimited paid-plan records matter. Look elsewhere if built-in e-signatures or compliance checklists are essential, or if per-user pricing does not suit a small team.