Overview

Textmagic is a business messaging service for organizations that send recurring texts and emails to customers or staff. It is best suited to teams that need shared access to conversations or automated follow-ups, rather than a broad social-messaging tool.

Its mix of campaigns, workflows, and two-way messaging supports several everyday business tasks. Destination-dependent charges and firm channel restrictions make it important to check fit before committing.

Key features

Textmagic brings mass texting and email campaigns together with scheduled sends, workflow automation, audience segmentation, and inbound messaging. A shared inbox helps teams keep replies visible across staff, while delivery reporting gives senders a way to monitor campaigns. MMS is supported, too. These tools suit recurring work such as appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up.

Integrations include HubSpot, Shopify, WooCommerce, and Zapier. Teams can also connect through Twilio, Vonage, Sinch, or Bandwidth using BYOC. A REST API covers SMS and email, and an MCP connector supports compatible AI assistants and coding tools. That range gives businesses options for linking messaging to their workflows, but it does not extend Textmagic to every channel: it lacks shortcodes, outbound WhatsApp and social messaging, simultaneous SMS and email campaigns, and virtual numbers for OTP delivery.

Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and conducts annual external penetration testing. Email and phone support numbers are offered for the US, UK, Australia, and Estonia.

The iOS and Android apps support SMS conversations and contact management, while advanced features are available in the web app. Mobile access is useful for keeping up with conversations, but teams that rely on the full campaign and automation toolkit should expect to work in the browser.

Pricing

Textmagic has no free plan, but its free trial includes full feature access, needs no credit card, and lasts up to 30 days. The paid options combine prepaid messaging with charges that can vary by destination, so the headline monthly figure is not the whole cost picture.

Essential: 0.05 USD per month, billed 100% prepaid. Rates vary by destination country, and each SMS part supports 160 plain-text characters. This is the entry option for teams that want a recurring plan, but the prepaid term and destination-based rates matter for forecasting.
Essential (pay-as-you-go): 0.00 USD per free, billed through prepaid credits, with no monthly minimum and unused credit that never expires. US SMS costs $0.049 per message; inbound SMS is free. It includes 10,000 emails free after business domain verification, then $0.003 per email; a texting number costs extra. This is the more flexible fit for uneven or low-volume sending, though number costs and usage charges remain.
Professional: custom pricing, with credits that roll over for up to 2 months. That rollover may help teams with variable usage, but the plan is harder to compare on price.

The prepaid Essential plan’s low stated monthly amount should not be confused with unlimited messaging: country rates and the 160-character SMS-part limit affect actual usage. Pay-as-you-go avoids a monthly minimum, but it shifts cost to credits and usage.

Platforms

Textmagic is available on the web, iOS, Android, and through an API. The mobile apps cover conversations and contact management; the web app is the stronger choice for advanced features and campaign administration.

Who it's for

Textmagic is a sensible fit for businesses with recurring, permission-based customer or staff communication, especially when multiple people need conversation visibility or messages need to be automated. Appointment reminders, delivery updates, payment notices, staff alerts, and lead follow-up all fit its stated use cases.

It is less suitable for teams that need shortcodes, outbound WhatsApp or social messaging, simultaneous SMS and email sends, or virtual OTP numbers. Businesses with highly variable destination mixes should also weigh country-specific rates before choosing a plan.

Pros and cons

Pro: Campaigns, automation, segmentation, inbound messaging, MMS, and a shared inbox cover both one-to-many sends and ongoing conversations.
Pro: The no-credit-card trial provides full feature access for up to 30 days, making it possible to assess the workflow before paying.
Pro: Pay-as-you-go credits have no monthly minimum and never expire, which suits intermittent sending.
Con: Essential is fully prepaid, rates vary by destination, and the stated SMS part length is 160 plain-text characters, all of which complicate cost planning.
Con: Mobile apps do not include the advanced feature set, so administrators may need the web app for fuller campaign work.
Con: The lack of shortcodes, outbound WhatsApp and social messaging, simultaneous SMS and email campaigns, and virtual OTP numbers rules out some communication programs.

Alternatives

For a different balance of price, volume, and team features, consider these options:

Textedly is worth comparing if a free plan matters; its Basic plan is 29.00 USD per month for 500 messages monthly, or 600 messages per month with annual billing, which includes 20% more messages.
SendHub may suit teams that want a stated low entry plan: Lite is 19.00 USD per month, billed monthly, for 500 SMS per month, up to 50 recipients per SMS, 100 voice minutes, unlimited keywords, and API integration.
Sinch Engage offers tiered SMS allowances and user counts: Basics includes 3,000 SMS per month, one user, and three automation workflows, while Conversations includes 10,000 SMS per month and two users.
Text Request is an option to compare for higher-volume needs; its Enterprise plan is 575.00 USD per month, billed monthly, with 20,000 included texts, 10 dashboards, and $0.032 additional texts.
Apptoto is another paid messaging option, starting at 30.00 USD per month with $10 for each additional user; subscriptions can be monthly or annual with no contract required.
EZ Texting may suit teams budgeting around contacts and annual credits: Launch is 20.00 USD per month billed annually, for up to 500 contacts, 6,000 yearly credits, and one user, with a $0.04 overage credit and telecom fee.
Heymarket is a paid alternative with a stated two-user minimum; its Standard price is 49.00 USD per year as billed annually, with $49 per user/month and two-way messaging, a shared inbox, unlimited contacts, and templates.
MessageDesk is another paid option to compare for team texting, with its Team (yearly) plan priced at 29.00 USD per year per user per month, on an annual contract with a three-user minimum.

Browse more options in Business Text Messaging Software, SMS Marketing Software, Business Texting Software, Messenger Marketing Software, Transactional SMS Software, and SMS Gateway Software.

Verdict

Choose Textmagic if your business needs recurring, permission-based SMS and email, shared conversation visibility, and automation in one service. The trial and no-minimum pay-as-you-go option make it approachable, but teams that need excluded channels, advanced mobile workflows, or predictable destination-independent costs should look elsewhere.

	Luma	Textmagic
Free plan	No	No
Free trial	No	Yes
Paid from	—	$0.05/mo
Open source	No	No
Platforms	Web	Android, api, iOS, Web
Free plan	No	No
Pay-as-you-go	Yes	—
SMS API	Yes	—
Delivery status	Yes	—
Webhooks	Yes	—

Luma vs Textmagic

Luma

Textmagic