Lofty vs Mercero
| Lofty | Mercero | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | $200/mo |
| Open source | No | No |
| Platforms | Web, iOS, Android | Web |
| Free plan | No | No |
| Automated follow-up | Yes | Yes |
| Lead routing | Yes | — |
| Property matching | Yes | — |
| Website included | Yes | — |
| Mobile app | Yes | — |
| Email marketing | Yes | — |
| Lead import | Yes | — |
| Paid from | — | $200/user/mo |
Both are listed in Best Real Estate CRM Software. On Samsung Mobile US Press, Lofty scores higher on our published basis.